This term refers to cultural experiences shared by the majority of society, often through mass media.
What is popular culture?
Popular culture often involves the selling of goods like posters, mugs, and shirts—this is known as what?
What is commodification?
Surfing originated in this region of the world.
What is Polynesia?
This Australian brand helped commercialise surfing culture in the 1970s.
What is Billabong (or Rip Curl / Quiksilver)?
This item allows surfers to stay warm and surf in cold water.
What is a wetsuit?
According to the NESA syllabus, one key feature of pop culture is that it develops from this level to a global level.
What is the local level?
This technology-driven factor helps pop culture reach people across the globe quickly.
What is globalisation or widespread consumer access?
Ancient Hawaiians viewed surfing as a connection to these spiritual beings.
Who are the gods?
This 1960s Hollywood movie helped glamorise surf culture in the U.S.
What is "Gidget"?
These small devices on the bottom of surfboards help control direction.
What are fins?
This form of culture is associated with wealth, intellectualism, and limited mass appeal.
What is high culture?
For a movement to be considered pop culture (not just a fad), it must achieve this.
What is widespread consumer access?
This Hawaiian figure is known as the “father of modern surfing.”
Who is Duke Kahanamoku?
Surfing shifted from elite practice to mass participation with the invention of this board innovation.
What is the Malibu board or V-bottom board?
The global expansion of surfing was helped by this economic phenomenon.
What is globalisation?
Popular culture changes in response to these factors, including new technologies and consumer demands.
What are social values or technological advancements?
This concept is when companies align products with a lifestyle or stereotype, e.g., “laidback surfers.”
What is manufactured identity?
This term referred to the strict religious laws in Hawaii that influenced who could surf.
What is the kapu system?
The Beach Boys' song that helped surfing reach a mainstream music audience.
What is “Surfin’”?
This form of surfing culture values freedom, nature, and non-conformity over material success.
What is counter-culture / sustainable surfing?
Unlike popular or high culture, this form is often tied to rural traditions and passed on orally.
What is folk culture?
These types of regulations, like censorship or ratings systems, can limit pop culture access.
What is institutional power (e.g., censorship, quotas)?
Though long thought to be the first female Australian surfer, her status is now debated.
Who is Isabel Letham?
According to surf historian Nick Carroll, post-war surfers rejected these dominant national values.
What are mainstream Australian values or post-war consumerism?
These reed watercraft used by Peruvian fishermen are considered early forms of surfing technology.
What are caballitos de totora?