INTERNATIONAL TYPOGRAPHIC STYLE
THE NEW YORK SCHOOL
CORPORATE IDENTITY AND VISUAL SYSTEMS
THE CONCEPTUAL IMAGE
HISTORICAL CONTEXT
100
The International Typographic Style emerged here in the 1950s.
Where is Germany and Switzerland?
100
He emerged as one of the most influential graphic designers in postwar America
Who is Bradbury Thompson
100
Designer of the IBM logo
Who is Paul Rand?
100
The name GRAPUS originated from this.
What is Stalinist Scum?
100
The world turned into this term by the speed and pace of communications during the 1950s and 1960s.
What is a "global village".
200
They were the pioneers of the ITS movement.
Who is Ernst Keller, Max Bill, and Max Huber?
200
He said “Sometimes you have to compromise legibility to achieve impact.”
Who is Herb Lubalin
200
CBS art director for two decades
Who is William Golden?
200
The name of the German magazine that started in Munich in 1959
What is Twen?
200
What New York was known as this because the city was so receptive and ethnically diverse.
What is a "cultural incubator".
300
One of Hermann Zapf's sans-serif typefaces.
What is Palatino, Melior, or Optima?
300
George Lois persuaded him to pose as famous religious martyr, Saint Sebastain.
Who is Muhammad Ali
300
One of the first African Americans to achieve prominence as a graphic designer
Who is Georg Olden?
300
Wilson designed a poster in ppt for this band.
Who is the Grateful Dead.
300
These were the artistic movements that effected graphic design advancements of the 20th Century.
What are cubism and surrealism.
400
The school that developed a Design Program in the early 1950s.
What is MIT?
400
Otto Preminger commissioned him to create unified graphic material for his films.
Who is Saul Bass
400
The two companies discussed for whom Chermayeff & Geismar designed logos
Who are Chase Manhattan Bank and Mobil Oil?
400
The name of the studio of Glasier, Schwast Ruffin & Sovels.
What is Push Pin Studio?
400
This is what was happening in Germany and Switzerland that caused designers to use unifying concepts.
What is Switzerland's neutrality during the war and turmoil in Germany involving the Berlin Wall and the Soviet power.
500
Josef Muller-Brockmann's poster that combines effective communication, expression of the content, and visual harmony.
What is "Der Film?"
500
The year Brodovitch retired from Harper’s Bazaar
When was 1958
500
The year MTV was launched
What is 1981?
500
Was not a commodity of the Polish Poster market.
What is ideas?
500
This is why the U.S. became prominent in corporate design in the 1950s and 1960s.
What is the survival of the manufacturing capacity of the United States after World War II.
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