Text Evidence
Central Idea
Cause and Effect
Understanding History
Author Message
100

What evidence shows that advertising is everywhere today?

What is “commercials before YouTube videos,” “ads on bus benches,” and “social media endorsements”?

100

What is the central idea of the article?

What is advertising is a powerful, widespread industry that influences people’s choices and emotions?

100

Why did national advertising increase during the Industrial Revolution?

What is because standardized products were being sold nationwide?

100

How were advertisements different before 1900?

What is they were mostly informative and small?

100

What does the author think about advertising overall—positive, negative, or both?

What is both?

200

What sentence proves that advertising is meant to persuade people?

What is “Advertisements give information and explain why people should buy”?

200

Which section best explains what advertising is?

What is “What Is Advertising?”

200

 What happens because companies associate products with emotions?

What is people connect feelings to brands and remember them?

200

Where were early ads mostly located?

What are local newspapers?

200

What is the author’s purpose for including the Maybelline example?

What is to show how advertising can be harmful?

300

What evidence supports that advertising is a billion-dollar industry?

What is nearly $500 billion was spent in 2016?

300

Which section best explains how advertising affects people emotionally?

What is “How and Why Does Advertising Work?”

300

Why do people buy beauty products even when ads are unrealistic?

What is because ads use models and Photoshop to create false expectations?

300

What changed advertising in the 1920s?

What is consumer spending increased?

300

Why does the author say advertising works through “the long game”?
 

What is because people don’t buy right away but remember brands over time?

400

What evidence shows that media companies rely on advertisements for money?

What is “advertisements are the main way the company makes money”?

400

What is the central idea of the Maybelline example?
 

What is advertising sells products by creating unrealistic associations with beauty?

400

What effect does constant exposure to ads have on society?

What is it can create harmful beauty standards and false beliefs?

400

By the 1970s–80s, what had advertising become?

What is widely used and everywhere?

400

What warning does the author give readers about advertising?

What is ads sell through emotional manipulation and not always truth?

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