what term describes: an open mind means your knowledge is never static; new facts and tech lead to new theories and worldly knowledge
What is the evolution of knowledge
100
extensions of living organisms and planetary ecosystem
What are media technologies
100
explain medium is the message/massage
media tech has more impact on consciousness than the content of media
100
Why was rocky a spectacle? (3)
1) sylvester stallone was inducted into boxing hall of fame
2) injuries and face-bashing was for entertainment of the masses
3) he triumphed in the mind of audiences
100
meaning of the matrix
presents the choice to think for yourself, think deeper, and take control of your mind and beliefs
200
principle of the textbook, describes the fact that we are trying to understand the media from multiple perspectives and that there is no universal agreement on everything
What is understanding and disagreement
200
any idea, belief, or behavior that can be replicated and passed along
What is a meme
200
single most powerful force shaping our cultural discourse and how we view the world
What is television
200
describe allegory of the cave
• Prisoners have been chained so that they can only look at a wall, they have seen shadows on the wall all their life. This is their only reality.
• One prisoner is released to above ground, is blinded by the light and amazed by everything he sees.
• Goes back to the prisoners and tries to tell them about the things he has seen, but nothing makes sense to them as they perceive the shadows as their only reality
300
americans spend 312,000 years per month on this social media site; users spend 40,000 years on this site per day globally
What is Facebook
300
complexity or cluster of memes that replicate together in a manner that furthers the survival of the memes, collectively and individually
What is memeplex
300
Describe and name differences between centralized, decentralized, and distributed electronic networks
centralized: one-to-many, content comes from one source and goes to large audience. (TV, radio)
decentralized: people are linked by different central points (telephone system)
Distributed: connects through various means (Internet)
300
what the comcast building looks like
What is flash drive
300
what is the meaning of the allegory of the cave
we are prisoners of our mind; most people live in world of mental + mediated illusion
400
describes situation where people spend 8-12 hrs in front of a screen
What is media mapping
400
an overarching meme that contains many lesser memes
What is metamemes
400
what law says that every 18-24 months the power of computers and the network doubles while size decreases and prices decline?
What is Moore's law
400
messages of television/impact on society (3)
1) viewing = doing
2) image = reality
3) mediated existence is preferred to lived experience
400
signs and substances of the real are substituted for the real
What is hyperreal
500
humans share most common elements with ____ (hydrogen, oxygen, carbon, nitrogen)
What is the cosmos
500
characteristics of memes - GO! (5 listed)
1) beliefs that chose you
2) catch our attention
3) provoke our interest
4) depend on strength of audience for success
5) believed because they are assumed to be true, but aren't necessarily
500
electronic media that link devices into one vast network
What are temes
500
companies impacted by Moore's Law (7 listed, more options)
what does he mean by "map has overtaken the territory"
screens are meant to be a map of real life, when we spend so much time looking at screens they become our reality instead of the real territory.
ex. Epcot vs. actual countries