PPC Jeopardy

Keyword Match Types

100

The keyword strand [Red socks for sale] could show up for the following queries:

a) Red socks for sale in Costa Mesa

b) Red socks for sale

b) Pink and Red socks for sale

c) Red Socks with Dogs on them for sale

Exact Match shows your exact keyword! Exactly!

b) Red socks for sale

200

The keyword +Vegan +Blueberry Muffin +Recipes could be triggered by which of the following search queries:

a) 100 Blueberry Muffin Recipes

b) Vegan Blueberry Muffins in Costa Mesa

c) Best Recipes for Vegan Blueberry Jam

d) Jack and Jill went over the hill

c) Best Recipes for Vegan Blueberry Jam

This search query contained all the keywords that included the modifiers, regardless of whether it was about muffins or not.

300

The keyword formal +business +shoes could be triggered for which of the following searches:

a) Formal Evening Wear Shoes

b) Mens Dress Shoes Wingtips

c) Fancy Foot Polish

d) Best shoes for business casual

d) Best shoes for business casual

400

The Keyword "Best SEO company in Fullerton" could be triggered by which of the following search queries:

a) Where can I find the best company in Fullerton to do SEO?

b) I work for the Best SEO Company in Fullerton called DigiSavvy

c) Best SEO Company in Orange County

b) I work for the Best SEO Company in Fullerton called DigiSavvy

Buying Funnel

100

Longer keywords generally have _______ conversion intent.

a) Higher

b) Lower

a) Higher

200

The first stage in the buying funnel is _________.

What is awareness

300

It is more profitable for a company focused on ROI to utilize keywords focused within the consideration stage.

a) True

b) False

b) False

400

The last stage in the buying funnel is:

a) Purchase

b) Consideration

c) Loyalty

d) Advocacy

d) Advocacy

General Questions

100

It is best practice to sort your AdGroups by match type and theme.

a) True

b) False

c) Nobody Knows

a) True

This helps increase CTR and overall relevancy of your campaign.

200

If you want the best ROI, you should always bid for position ____.

a) #1

b) #2

c) What your statistically significant data tells you

d) What your grandmother thinks is best

c) What your statistically significant data tells you

Whats best for someone else may not be best for you. Let your data do the talking and follow accordingly!

300

If you have a client who wants to solely focus on branding their company and maximizing their presence on the SERPs, it is likely the KPI you should focus on is:

a) Conversions

b) Impressions

c) Clicks

d) Cost-Per-Aquisition (CPA)

b) Impressions

Be seen as many times as possible!

400

Please select the correct order from below:

a) Keywords --> AdGroups --> Account --> Campaigns

b) AdGroups --> Keywords --> Campaigns --> CPCs

c) Account --> Campaigns --> AdGroups --> Keywords

d) Account --> Ads --> AdGroups --> Campaigns

c) Account --> Campaigns --> AdGroups --> Keywords