People
He created the 4 min men group, innovated the concept of influencer, widescale org network of civic leaders, and comm'd through telegram.
George Creel
Audience
Publics
PR happens in...
Public, govt, private business, social non-profits with overlap in advertising and marketing
Analytics company partnered with esports to gauge campaign efforts in real time
Pittsburgh Knights and Zoomph
Pioneer of Corporate PR
First PR to be a part of senior management
Created the ____ Principles
Arthur W. Page
He innovated the concept of a news release, influenced how a story was reported to interpret the facts, created the fact sheet, and sought to build a relationship with the press
Ivy Ledbetter Lee
Corporate/Internal Communication oversees...
Employee advocacy, public affairs, investor relations, social media strategy, community and outreach
Serves as trusted counsel for organization, engages with internal audience, serves as media contact, manage crisis, advocate for audiences and implements community initiatives
Traditional Responsibilities and Functions of PR
Agency used social media data to target word of mouth ads to local audience
Orangetheory Fitness
Truth & Proof
Listening & Transparency
Generate Goodwill with stakeholders/employees
Consider impact of actions
Page Principles
Nephew of Freud, used psychology to persuade public and championed appeals to emotional and irrational states of persuasion. Lucky Strike "Torches of Freedom" and promoted bacon as healthy
Ed Bernays
Social media, augmented reality, virtual reality, and AI
Two-Way Symmetrical Model
Brand used human interest approach to humanize employees following sexual harassment and employee exploitation issues
Uber
Two-way lines of communication between in-equal participants, not always in best interest of public
Two-Way Asymmetrical Communications
First African American to own a PR firm
Created brand loyalty by hiring more AA workers
Pushed for more AA rep that defied stereotypes
Joseph Varney Baker
Coordinates PR and marketing into consistent communications about company and product
IMC (Integrated Marketing Communications)
Legal exaggeration for promotional purposes
Puffery
Brand made cities compete to host secondary headquarters, but did not research the best fit prior to picking and had to rescind one of the choices
Amazon
One-directional, journalistic tactics to spread information to public to influence them
Public info model
First woman to be a PR leader
Bridged gap between education and profession
Advocated for student version of PRSA
Betsy Plank
Loyalty, Independence, Honesty, Expertise, Honesty, Advocacy
PRSA Values
False statement that harms someone's reputation
Defamation
Athlete turned down one brand due to a lack of diverse leadership in favor of another brand.
Beyonce and Adidas
Coverage shared via news release
Earned media