Intro to PR/ADV
Which tends to come first: PR or advertising?
What is PR?
What is modern branding??
What is humanizing a company to consumers?
Which media relations tactic did the #OptOutside campaign by REI utilize?
What is timeliness (current news/calendar events)?
What is the definition of public relations?
What is communicating and promoting an accurate image to an organization's publics?
Which type of research method might be suitable to conduct primary research for your client? Why?
Answer contingent to Lucy's liking
Which two types of objectives are typically included in most PR campaigns?
What are awareness (informational) and behavioral?
Name a potential role of advertising in PR campaigns.
What is brand repositioning? What is purchased media to promote a product?
What is the benefit of a video like Worn Wear for Patagonia?
What is a visual and emotional depiction of brand and company loyalty?
What is the role of a PR manager?
What is anticipating and advising on upcoming organizational issues?
Name two target publics for Lakeshore Skin and Body
What are the retired woman, the professional male, gen z, and the elder millennial?
Media relations can be an advantageous message strategy during a campaign because....
What is audience reach (cost-effective) and potential third-party endorsements?
Over the past 2 years, it has become popular in Marquette to take photos of the sun shining through the Ore Dock twice a year. What current PR trend is this an example of?
What is using social media to launch and amplify creative ideas?
Apple's 1984 Super Bowl ad did what well?
What is captured the cultural moment of that time period?
What is a useful way of understanding involvement nuances among TPs?
What is apathetic, latent, aware, and active?
Name a creative tactic from class that might be useful for your campaign development.
Answer contingent to Lucy's linking
Ahead of a PR campaign, PR practitioners should do what?
What is evaluate internal structures and assessing if the situation can be solved with PR?
What are three message strategy options for modern branding?
What is:
1. Promote brand recall
2. Link key attributes to brand name
3. Use persuasive appeals to produce behavioral change among TP
4. Transform consumption experiences
5. Place brand in a social context/environment
6. Other?
Name one creative strategy from the Ireland Doors campaign.
What is creating a tour to view the doors?
What are the major contributions Artistotle made to rhetoric, and what are their definitions?
What are persuasive appeals:
1. Ethos- appeal to credibility or trust
2. Pathos- appeal to emotion
3. Logos- appeal to logic
Conducting research to understand a client's reputation within published material is called what?
What is a media scan?
What is a target public?
What is a group of people with a common interest?
The first eCyling team for prisoners is an example of which message strategy option for modern branding?
What is consumption experience?
Name a campaign strategy used in the Trash Isles campaign
What is declaring the Isles a sovereign nation so that the UN had to clean it up? What is involving TPs in leadership? What is social media sharing?
What does PEARLS stand for and what does the acronym represent?
What is the relationship between issues and crisis management:
People
Environment
Assets
Reputation
License
Stakeholders
What are two major challenges for Lakeshore Skin and Body's current PR/Marketing?
Answer contingent to Lucy's linking.