President of AT&T in 1907 who's PR policy was planned to provide middle-class phone subscribers with tangible proof that their corporate policies were responsive to the needs of an anxious public.
Who is Theodore Newton Vail?
100
The year that Vail became chief executive of AT&T.
What is 1907?
100
AT&T advertised internal labor policies designed to encourage.....
What is "Esprit de corps....morale"
100
"The Center of the System"
What is the Bell Telephone?
200
A "hired slander" and a "paid liar"
What did poet Carl Sandburg dismiss Lee as?
200
President of AT&T in 1903 who believed that the Publicity Bureau might be serviceable in the defense of the Bell System's corporate game plan.
Who is Frederick P. Fish?
200
A key ingredient of corporate leadership in the twentieth century.
What did Vail see public relations as?
200
"The very highest that are paid for any similar class of work"
What is scaled wages
200
"One System, One policy, Universal Service"
What is AT&T's Oath?
300
An arranged golf match between John D. Rockefeller and a reporter for The New York World
What was a Rockefeller minimal public relations scheme?
300
A seasoned journalist with the Bureau who was given the job of steering the AT&T account.
Who is James T. Ellsworth?
300
The forces propelling society towards chaos.
What are the flammable alliance of corporate arrogance from above and radical forces from below?
300
Vail's innovative effort to defend AT&T was called
What is the "curse of bigness"
300
It is essential to keep a corporate ear close to the ground.
What is to be fully informed about relevant current thought?
400
Leaders who must finally see the light and assume hand-on responsibility for making the institutions that they run more authentically responsive to the common good.
Who are business leaders?
400
AT&T's corporate liaison with the Publicity Bureau who asserted that the key to maintaining friendly relations to newspapers was to continue paying for advertising.
Who is Walter S. Allen?
400
A vast population of impoverished immigrants who presented a mounting threat to the social order.
What was Vail troubled by?
400
Vail's public relations provided American's with
What is a picture of what they were in the process of becoming?
400
"Unless there is readjustment" in the conduct of business in the United States, "there will come a riotous wicked, murderous day of atonement"...
What is Roosevelt's questioning of social agitation?
500
The year that the Rockefellers first hired Lee.
What is 1915?
500
Vail's vice president who believed that if you take a man's point of view, you can make him reform his opinion of his company and respect you as an individual.
Who is E.K. Hall?
500
"Utopian" theorists and the general ambience of recrimination they were fomenting.
Who misguided the middle-class public?
500
" All the people all the time."
What is Bell System Campaign?
500
the telephone and the newspaper
What is responsible for the reshaping of Public Relation interaction?