I Fought the Law and the Law Won
Addendum to the Constitution that protects all political speech
What is the First Amendment?
Whistleblower that helped expose the dismantling of the civic integrity team at Facebook , along with other ethical lapses in how they handled data
Frances Haugen
Pittsburgh born activist who raised the alarm on the chemical industry and pollutants with her book 'Silent Spring'
Who is Rachel Carson?
...a situation in which a person, such as a public official, an employee, or a professional, has a
private or personal interest sufficient to appear to influence the objective exercise of his or her
duties
What is a Conflict of Interest?
Individual who worked for a large tech company and sent a company wide email about how he disliked working with women and people of color
Who is James Damore
Landmark court case that defined defamation law; involved reporting on racial segregation in the South, but reported in the North
What is NYT v. Sullivan?
Clickbait-y links at the bottom of webpages that serve as digital version of advertorials
What is Native Advertising?
Scandinavian country that we did a case study on, with a strong social safety net funded by oil reserves
What is Norway?
Term for buzzwords that everyone uses but no one really has a definition of or understands--glocalization, empowerment, synergy--stems from George Orwell's description of propaganda in 1984
What is Doublespeak?
Tech founder of platform that formerly employed Frances Haugen; creation has been accused of ramping up disinformation and political polarization in recent years
Who is Mark Zuckerberg?
This federal administration was created in the 1930's in order to help protect a "scarce public resource" and combat rising nationalism, propaganda, and disinformation
What is the FCC?
Name of firm that took the brunt of the negative attention stemming from the data collection scandal @ Facebook in the fallout from the 2016 election?
What is Cambridge Analytica?
Coined in 1986 after an expose on the false claims hotels were making in terms of their water usage; the situation when a company’s environmental claims exceed what the corporation is in fact accomplishing through its environmental efforts”
What is greenwashing?
Priests have this with parishioners confessions; as do attorneys and doctors. PR practitioner's do not, but this adjacent profession claims to in regards to relinquishing sources to the court
What is Journalist Privilege?
Figure who helped the chemical industry rebound and coined the phrase 'Green PR' and 'sustainable communication'
What is the 'Marketplace of Ideas'?
Term used to describe speaking out, regardless if outcomes are extremely negative, like loss of income, family, or mental health
What is Parhessia?
In the move to a more financial/investment focus of CSR, PR has been pushed out of the 'responsibility' conversation in favor of this three letter acronym
What is ESG? (Environmental, social, and governance)
Term used for shedding light on something, of it being written in a clear direct, and concise manner; also a term accused of being doublespeak, of having many and no meanings
What is Transparency?
Cleveland originating PR firm who helped the front group 'Citizens for a Free Kuwait' embroil the US in the first Gulf War; pushed for industry to lead the charge on environmental issues in the 70's and 80's
What is Hill & Knowlton?
Court case that cemented the divide between commercial and political speech; electric utility fighting against regulation (advertising rate deals)
What is Central Hudson?
PR practitioner who tweeted about contracting AIDs in Africa, and was "canceled" before her flight landed
Justine Sacco
Practice of selling credits for hazardous or pollutant environmental activities that make up for the bad actions and serve as green PR
Book/documentary that highlights 'the playbook' run by tobacco, social media, and climate denying organizations in order to evade legal and financial penalties through the use of PR
What is Merchants of Doubt?
This head of NewsCorp (and owner of Fox News) was mentioned in a the Dominion Voting Systems Defamation case as a defendant, and eventually settled for billions after negative media attention
Who is Rupert Murdoch?