PR
Relationship between the public and a company/brand.
What is PR?
This actress received backlash after partnering with a clothing brand to promote their jeans.
Who is Sydney Sweeney?
This fast-food chain is known for its witty, clever social media account.
What is Wendy's?
This actress was criticized during the launch of a movie she starred in, often promoting her haircare brand over the serious themes in the film.
Who is Blake Lively?
A function of PR that manages relationships with people by interacting through comments, videos, or trends.
What is Social Media Management?
This fast-food chain ran out of their main product in the UK and addressed it with a clever apology ad.
What is KFC?
This nonprofit launched a challenge that had people dumping buckets of ice water over their heads.
What is ALS Association?
This NFL player's romantic relationship boosted league viewership and became a PR phenomenon.
Who is Travis Kelce?
One reason PR is important is because it increases awareness to a brand and attracts these.
What are Investors?
Kendall Jenner stars in this beverage ad that sparked controversy, saying it was making light of protest movements.
What is Pepsi?
This app is known for its green, funny TikTok mascot.
What is Duolingo?
This well-known sitcom actress stars in ads for a popular popcorn brand's "Popular for a Reason" campaign.
Who is Jennifer Aniston?
PR is different from marketing or advertising due to this aspect.
What is earned media?
In 2018, this brand had to respond quickly after a viral challenge encouraged teens to do something dangerous with their product.
What is Tide?
This 2022 Netflix Series had its own TikTok dance.
What is Wednesday?
This actor starred in viral commercial ads for skincare, bringing his awkward, relatable persona to the brand.
Who is Michael Cera?
This brand was roasted by Wendy's in our presentation, saying they wanted to be roasted.
What is Velveeta?
This company experienced decreasing sales and lasting damage to its relationship with conservative customers after partnering with a transgender influencer.
What is Bud Light?
This airline is popular on social media thanks to its self-deprecating, humorous persona.
What is Ryanair?
This actress appears in a credit card company's ads, often advocating for travel points and transparency.
Who is Jennifer Garner?