The Challenge of Making News.
What Makes News?
How to Find News.
How to Create News.
Did You Know?
100
Reporters and editors who decide what information qualifies as news and is being worthy of being publicized.
Who are Gatekeepers?
100
When you announce something in the news when it happens it is considered this.. http://www.youtube.com/watch?v=NEZRmZYKNKQ
What is Timeliness?
100
What are alternatives news sources to traditional news delivery methods?
What are external news sources?
100
Events that are created or staged to attract media attention.
What are special events?
100
The San Diego Zoo gave this to guests to celebrate their 75th anniversary to gain unique publicity.
What is a 75-foot birthday cake?
200
The public relations writer who writes and places stories in the media.
What is a Publicist?
200
Current events like global warming are important for this reason.
What is; They are significant?
200
These are used to gather public opinion.
What are polls and surveys?
200
Published articles and online postings about the organization and the industry.
What are clipping files?
200
This book was well publicized with worldwide prerelease parties the night before release date at Borders Bookstores and totaled 800,000 in collective attendance?
What is Harry Potter and the Deathly Hallows?
300
Because of this your organizations news may never get the audiences attention.
What is Information Overload?
300
People like to read about other people.
What is human interest?
300
Representation of how a product preforms.
What is product demonstration?
300
A newspaper article that expresses the opinions of a named writer who is usually unaffiliated with the newspaper's editorial board.
What is an op-ed piece?
300
The National Education Association used this book theme at a party with famous actresses and super models to gain publicity.
What is Dr. Seuss or Cat in the Hat?
400
Two of five steps to overcome the obstacles any publicist responsible for informing, persuading and motvating audiences are;
What are; 1. Understanding news values. 2. Targeting the right media with your information. 3. Thinking continuously about the interest of the readers and listeners. 4. Keeping in mind the objectives of the client or employer. 5. Exercising creativity.
400
The news media rarely covers the grand opening of a store or anything else unless there is this.
What is proximity?
400
You can create news for your organization by giving and receiving.
What are awards?
400
A absolute necessity for anyone wanting to be successful and not miss a beat in the media relations part of the business.
What is a becoming a media junkie?
400
This began in 1929 as a publicity stunt to increase movie attendance during the Depression.
What is the Academy Awards?
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