A way to divert questions from reporters that is NOT strategically wise anymore.
What is saying "no comment"?
100
The primary audience at a News Conference is/are
What are news media?
100
It is always best to start with this when devising a public relations plan for a client.
What are goals?
100
This is what the S-M-C-R stand for in the SMCR Communication Model.
What are Sender, Message, Channel, and Receiver?
100
An alternative to traditional advertising demonstrated by the Sunkist company.
What is Cause Marketing?
200
This 20th century setback led to PR's boost as a business.
What is the Great Depression?
200
Have been clearly identified as primary, secondary or marginal and have different needs.
What are audiences/publics?
200
Targeting a young audience to attract active participation is an example of these.
What are strategies?
200
Feedback is critical to them so they can learn whether a receiver understood a message.
Who is the sender?
200
Radio's nickname based on the ability to use sound to spark the imagination.
What is "Theatre of the Mind"?
300
The strength from which the public relations field stems from.
What is the First Amendment?
300
The most essential element in influencing public opinion.
What is persuasion?
300
DAILY DOUBLE!!!!!!!
States a desired outcome in measurable terms with audience specifics and a time frame for achievement.
What is an objective?
300
The medium which a message is conveyed through.
What is the channel?
300
This indicates that each of us is motivated by levels of needs.
What is Abraham Maslows's Hierarchy of Needs Theory?
400
Public relations professionals should recognize the value of publicity in comparison to this.
What is advertising?
400
This critical component of communication allows the source to learn whether a receiver understands a message.
What is feedback?
400
Tools such as creating social media pages or sending out a news release are examples of these.
What are tactics?
400
A PR practitioner should always do this to a news release when sending out a message to multiple media outlets.
What is customize?
400
What PR professionals must approach communication tasks and issues with a bias toward.
What is the receiver-(audience or publics)?
500
A political activist who said that you must cite evidence that coincides with their own beliefs, emotions and expectations if you expect to persuade people.
Who is Saul Alinsky?
500
Any meaningful process to influence public opinion requires, these two concepts. (hint: steps 1 and 4 in a process)
What are research and evaluation?
500
Increasing public awareness by 30% over a six month period is an example of this.
What is an objective?
500
This says the channel chosen to convey the message is more important than the content of the message or the person delivering the message.
What is "the medium is the message"?
500
When a word in a message has a different meaning between different audience members.