Social Media
A famous YouTuber goes to Japan, films inappropriate content in a forest.
Logan Paul
Astronomer CEO Andy Byron and the company’s HR director caught in an intimate moment at _____ concert.
Coldplay
As PR pros, do you make a statement that your company doesn’t condone the behavior? Do you acknowledge the problem? What is the ethical decision?
I don't think they have Subway in jail
President famous for using twitter
Trump
White women and police get woke with a drink in hand
Kendall Jenner x Pepsi
The new logo goes viral, turning classic into modern, outrage begins
Cracker Barrel
These two co-stars' feud becomes everyone's issue behind the camera.
Blake Lively and Justin Baldoni
___ locations in Europe had been struggling with chicken shortages after a new distribution company failed to deliver chicken.
KFC
Rather than blaming the delivery company, KFC took full responsibility. They ran a full-page ad in newspapers featuring an empty bucket with the letters rearranged to spell "FCK."
Leaked emails from....
Hillary Clinton
Very catchy jingle getting people to donate for Jewish youth programs
1-877-CARS for kids
Does not disclose its religious mission
This trend featuring vacation mishaps turns a jingle into a viral hit
Jet2Holiday
Partnered with Budlight, the right person, wrong campaign.
Dylan Mulvaney (UC ALUM!)
What Brand? Customers felt that having “good genes” was due to having features like blonde hair, blue eyes, etc, and limited beauty to those standards.
American Eagle
Is it ethical to greenlight a campaign that you think could offend a marginalized group just because it will generate viral noise?
A Famous Affair between two in the white house causes a media frenzy
Clinton x Lewinsky
Superbowl Commercial about this product having a new feature to find lost dogs, searches camera feed without consumer consent.
Ring
After the commercial aired, lots of backlash caused Ring to cancel its partnership with the surveillance company they partnered with to bring this feature. The ad raised significant privacy concerns regarding the potential for misuse, such as tracking people.
Airline drags passenger off flight.
Name the Airline
United Airlines
Former employees alleged a toxic workplace behind the famous talk show...
The Ellen DeGeneres Show.
Seven people died after taking this medication that had been tampered with.
Tylenol
Tylenol recalled over $100 million in product and changed the packaging to be tamper-proof. This new packaging then became the industry standard.
Melania Trump pulls up to a migrant child detention center with a shirt saying....
I really don't care, do u?
Mike Tyson was so....
Fat and Nasty
How could they go about this better as it pertains to health?
I'm getting a divorce.....
Mikayla Nogueira
Licks donut... I hate America
Ariana Grande
In 2015, this car company faced a scandal when it was discovered that there was software to cheat emissions tests.
Volkswagon
Gay Politician famous for being messy and lying
George Santos
VERY NICHE ALERT
Edible hair accessory ad uses a white boy with an accent that is not his own????
Candy Tails...