4 truths
Name the 4 truths
what are - audience, category, cultural and brand truths?
This fast fashion brand went viral for influencer-heavy hauls on TikTok—but also drew criticism for sustainability concerns.
What is SHEIN?
This Barbie marketing moment went viral by creating an unlikely box office pairing with Oppenheimer.
What is Barbenheimer?
This is one of the three pillars of good tech PR communication and asks, “Can a non-engineer understand it?”
What is Clarity?
Something done to get the attention of the public
This part of the Four Truths framework helps you identify what your audience values, believes, or needs—so your message resonates.
What is the Audience Truth?
In fashion PR, a brand truth for Patagonia might sound like this.
What is “We don’t chase trends—we protect the planet”?
The show Euphoria used this element of the show to create products and PR news
What are the vivid colors of Euphoria?
This type of content helps a B2B company share deep expertise, address industry trends, and build long-term credibility.
What is a white paper?
The first step in developing a campaign timeline
What is defining the campaign objective (e.g., increasing brand awareness, driving sales, launching a product).
When writing a Category Truth, you should analyze this to make it interesting?
Who are the competitors or what is the competitor landscape?
You're launching a clean skincare line for Gen Z. Name one likely audience truth.
What is “Gen Z wants products with purpose”
This term refers to when fans create and share their own makeup, fashion, or content inspired by a show—something Euphoria embraced fully.
What is user-generated content (UGC)?
This messaging rewrite principle suggests that it’s better to simplify language than to use buzzwords like “hyper-converged infrastructure.”
What is “Be Clear, Not Clever”?
An example of OOH
Identify the type of truth - “We make STEM learning tactile, fun, and approachable.”
What is a brand truth? (This was for Lego Education)
Pepsi’s “Big Game Vault” activation featured this unique twist involving NFL player Puka Nacua.
What is a confessional booth where fans could “erase” their Super Bowl secrets with Puka?
Zendaya was used as the spokesperson for Euphoria’s deeper themes. Name one controversial topic she addressed in PR interviews.
What is addiction, trauma, or mental health?
Spotify wants to launch an AI-generated podcast playlist tool. The audience is Gen Z, the culture shows algorithm fatigue, the category is oversaturated with content. Write a brand truth.
What is “a feed that listens to you” or another close brand truth referencing the algorithm?
This foundational element of fashion PR is especially important when pitching to media in a highly visual industry.
What is high-quality imagery or compelling photography?
Come up with the cultural truth that the barbie campaign likely used for its PR?
What is "women have more power than society leads them to believe"?
This real-world campaign was praised for its clarity, relevance, and influence — combining hybrid work trends, AI, and data storytelling into a compelling thought leadership package.
What is the Microsoft Work Trends Index?