ADKAR MODEL
CHANGE COMMUNICATION
100

Awareness

What does the first "A" stand for in the PROSCI ADKAR model?

100

5 to 7 times

How many times does someone need to hear/see/experience a change communication before it truly sticks?

200

Desire

What does the D stand for in the PROSCI ADKAR model?

200

The persons direct supervisor/team leader

Whose communication is most influential when talking about how change will impact someone personally?

300

Knowledge

What does the K stand for in the PROSCI ADKAR model?

300

Company Senior Executives

Whose communication is most influential when talking about how change will impact the business at large?

400

Ability

What does the second A stand for in the PROSCI ADKAR model?

400

Awareness and Reinforcement

What 2 ADKAR elements are usually affected the most by communication?

500

Reinforcement

What does the R stand for in the PROSCI ADKAR model?

500

An email on Monday, training on Tuesday and go live on Wednesday

What is a poor way to communicate a change to people?

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