Group 1
Group 2
Group 3
Group 4
Group 5
100
When you use a celebrity to advertise your brand this is called.........
product endorsement
100
A product lifecycle can be defined as.....
the length of time people continue to buy a product. 
100
brand awareness can be defined as
how familiar people are with a brand name, logo or slogan
100
a market share is
the percentage of sales a product has of the market.
100
a market challenger is the most popular product on the market - TRUE or FALSE
False - it is the 2nd most popular product on the market.
200
What do we call the tool used to investigate how people feel about a product?
A market survey
200

When a particular brand name is successful, companies will often try and use the technique of ......

 brand stretching to increase sales of another product.
200
When you place a new product in the market for the first time it is called a ......
product launch
200
Complete the sentences: Brand loyalty is evident when a person continues to buy a particular brand 
whether it is competitive or not.
200
Customers of a similar age, income level or social group is called a
market segment
300
The degree of familiarity of a brand is called.....
brand awareness
300
A synonym for serious is......
earnest
300
Manipulative people get others .....
to do things without them realizing that someone else is pulling their strings!
300
People who work hard are called.....
industrious
300
Being polite is the same or nearly the same as being....
cordial
400
When two words in English are usually uttered or expressed together they are called
collocations
M
e
n
u