Technical Set-up
This is an email set to the client's domain with appropriate security records in place.
What is a Dedicated Domain?
This is a necessary element at the bottom of every email.
What is a Footer?
This is how the Patient Engagement System starts for all new and upgrade clients.
What is Kick-Off Call?
This is the want from clients that the email marketing strategy solves.
What is Done for You Marketing?
This is the individual who researched and developed the materials for the email marketing package.
What is Chloe?
This is a way to strategically divide a client's email list when sending out campaigns.
What is a Segment/Engaged/Unengaged?
This is one of the emails clients receive on a monthly basis that compliments another patient engagement service.
What is a Customized Newsletter Template?
This is an add-on service during sales that gives us more custom photos to work with in our emails, newsletters, and socials.
What is Snappr?
There are either 52 or 104 of these in a client’s email package.
What is Included Customized Emails/# of Emails?
This is the title of team members before they received their social media and email marketing wings.
What is Print Account Manager?
This is the ability of a client's email to be delivered to a patient's inbox without issue.
What is Deliverability?
This 6 alphanumeric code is used to specify exact color values in the RGB color model.
What is a HEX code?
This is the reason we have to receive all client patient lists through our Practice Promotions emails.
What is HIPAA Compliance?
Birthday emails, review generations, and discharge series are examples of this type of email.
What are Autoresponders?
This is the first full Patient Engagement System client.
What is Total Motion Physical Therapy?
This is a 4-8 email campaign strategy designed to boost the client's email reputation at the beginning of their strategy.
What is a Warm-Up Plan?
This property adjusts the space inside an element's border, unlike margins which adjust space outside of an element.
What is Padding?
This is the pricepoint of the email marketing system specifically.
What is $399?
This is a process for categorizing emails into valid, abuse, spam, invalid, and unknown, etc.
What is List Scrubbing?
This is the 3rd party email marketing platform we utilized before Engage.
What is Campaign Monitor?
This is the process by which we verify the DNS records needed for a dedicated domain.
What is Sender Authentication?
This involves techniques like responsive design, adaptive images, and hiding elements to improve the email’s visual experience on mobile devices.
What is Mobile Optimization?
This is when the Patient Engagement System is introduced to onboarding clients.
What is Development?
This is a specific part of the email strategy that ensures we send the same number of emails per week.
What is Frequency?
This is the client who’s red status situation sparked email marketing research and the development of our email marketing system.
What is Marketplace Physical Therapy?