Fact Sheets
Media Advisories
Media Kits
Pitching a Story
100
What is a fact sheet?
A one page background sheet about an event, product, or even the organization.
100
Whats another name for media advisories?
Media alerts
100
Media kits are also called what?
Press kit
100
What is the purpose of a pitch letter?
The purpose is to convince editors and reporters to cover an event or do a story.
200
Fact sheets are essentially the (fill in the blank) for journalists?
Crib sheets (A cheat sheet or crib sheet is a concise set of notes used for quick reference)
200
Define media advisories.
They tell assignment editors about upcoming events that they might be interested in covering from a story, photo, and video perspective.
200
What is the purpose of a media kit?
The purpose is to give editors and reporters a variety of information and resources that will make their job easier.
200
What is the most important/ first phase of a pitch?
Research
300
Name the three types of fact sheets mentioned in the book?
1. Event or exhibit announcements 2. Company profiles 3. Product specification sheets
300
The most effective advisories that interest photographers and television crews do what?
List possible story angles, interview possibilities, and visual elements.
300
What is a digital press kit?
It is more versatile than traditional printed media kits because they can include multiple pieces of information in a variety of formats
300
What is the most important aspect of an email pitch?
The subject line
400
Name at least two out of the eight listed requirements for an event or exhibit announcement fact sheet.
1. name of event 2. sponsor 3. location 4. date and time 5. purpose of event 6 expected attendance 7. list of prominent people on program 8. or any unusual aspects that make the event news worthy
400
At what point do you send media advisories?
Several weeks in advance.
400
What do digital media kits have the potential of?
Reaching a wider audience of consumers, bloggers, online forums, and other websites via social media tags and RSS feeds.
400
#dailydouble What is one way to identify journalist and bloggers on twitter who want to be contacted by tweets?
Use MediaOnTwitter MediaOnTwitter is populated by Twitter users, vetted by editors and FREE to the entire community. Check out the database and add media to the list.
500
!!!DAILY DOUBLE!!! What Chicago Institution was mentioned in the fact sheet's section of the book?
The Shedd Aquarium
500
!!DAILY DOUBLE!! This publicity stunt in New York featured what?
The World's Longest Salad Bar
500
Name all seven elements of a basic media kit
1. a main news release 2. a news feature 3. fact sheets on the product, organization, or event 4. background information 5. photos and drawings with captions 6. biographical material on the senior executive 7.several short brochures
500
What two things are crucial to a successful pitch?
Knowledge of the publication and the demographics of its audience.
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