Basic background
This type of data is appropriate for understanding emotions, feelings, and motivations
Qualitative data
Suppose you need answers from 4,200 tech-savvy 18- to 14-year-olds. What is the best method for your quantative survey?
Online survey
Establishing a core research question is part of this stage of survey design and implementation
Planning
This design competition document has the acronym RFP
Request for Proposal
You need data from respondents across all of North America, over 70 years of age, who are under a doctor’s care with hearing impairments. You have a large budget. What is the best survey method?
Direct mail survey
These six steps guide you through the design and implementation of a survey. List them in the correct order.
Planning, design, sample selection, implementation, data analysis, reporting
This process involves consulting with stakeholders and research directors, discussions with colleagues, checking the RFP or other planning documents, and checking internal documents
Identifying objectives
You want in-depth information from parents in a specific school district and you have three months. You need to get responses that address sensitive information. What is the best survey method?
A client asking you to survey students aged 18 to 24 about smartphone use is an example of this common pitfall
Wrong target market
This process involves getting objectives in writing, confirming them with the team, sending memos about changes, and marking the final draft as FINAL
Verifying objectives
You need responses from 25 real people spread across Europe. Beyond their answers, you want to gain a sense of their emotions as they answer. What is the best survey method?
Telephone survey
Asking what survey method fits the target population is mostly likely part of this step in designing and implementing a survey.
Design
This was the first punch card tabulation system used to collect quantitative population data
Hollerith Electric Tabulating System (or just Hollerith System)
One benefit of this method is that it can lead to a conversion or sale.
In-person survey
The marketing industry standard for number of survey responses per 10,000 people to yield a statistically significant result is typically said to be 400, but what is the exact number we round up from?
370