THEY SHOPPED BEFORE THEY SHOWED UP
This is the most common place patients research frames before visiting your optical.
What is Google or an eyewear website?
This is usually the FIRST decision patients make before lens conversations.
What is frame style or look?
Patients often believe online glasses are cheaper because they don’t see this included cost.
What are professional services, adjustments, or warranties?
This lens option is the most commonly misunderstood by patients.
What are progressives?
Most patients preshop online to prepare for this concern.
What is price?
Patients who walk in asking for a specific model number usually found it here.
What is an online retailer or brand website?
Patients who say “I already know what I want” are usually referring to this.
What is the frame?
Virtual try‑on tools often struggle to accurately show this.
What is true fit or depth perception?
Many patients think this lens feature is always included—but it’s often an upgrade.
What is anti‑reflective coating?
Patients often believe their insurance fully covers this.
What are glasses or lenses?
This tells you a patient has already emotionally committed to a frame choice.
What is saying “I just want to try this one on”?
Brand‑loyal patients often return asking for this exact thing.
What is the same brand—or same frame as last time?
Patients who say “They’re the same lenses online” are overlooking this difference.
What is lens quality, material, or customization?
Patients researching blue light lenses online often expect them to fix this problem.
What is eye strain or fatigue?
The phrase “My insurance should cover that” usually signals this issue.
➡️ What is misunderstanding benefits?
Patients who preshop online typically expect this experience when they arrive in store.
What is faster service or confirmation of their choice?
When a patient prefers oversized or narrow frames, they’re focused on this fit factor.
What is frame size?
This optical advantage can’t be replicated by online eyewear companies.
What is hands‑on fitting and adjustments?
This is the best way to correct a patient’s incorrect lens assumption.
What is education?
The best time to discuss cost with a preshopped patient is when you do this.
What is after confirming their needs and preferences?
Ignoring a patient’s preshopping effort most often leads to this outcome.
What is loss of trust?
A preshopped frame sometimes fails in‑store because of this overlooked detail.
What is face shape, bridge fit, or comfort or prescription?
The best optician response to “I saw it cheaper online” includes this strategy.
What is acknowledging the research and educating on value?
Preshopped patients usually respond best when you explain lenses using this approach.
What is lifestyle‑based recommendations?
Successful opticians link price to this concept instead of discounts.
What is value?