Why would my company send out a new press release?
Release a press release to get media coverage?
What is this would be when your company releases a new product or feature.
Headline
What is make it clear why your story is interesting and important.
Think Like A Journalist
What is make information easy to find and short and sweet.
Press release to build your brand’s reputation?
What is maybe you’re re-launching your brand image and want more people to know.
Press Contact
What is how to get ahold of the press
Make Sure Your Story Has Value to a Publication’s Audience
What is make sure the content aligns to target audience.
Press release to manage a crisis
What is when things go wrong, it's often beneficial to break the story yourself first.
City, State, Location
What is where the news is happening
Follow the Inverted Pyramid
What is most important-> secondary info-> additional info
Press release to build back links from trusted media sites.
What is this could be when you publish a new e-book, report or blog and you want a reputable source to link back to the information.
Body copy
What is paragraphs in order of importance
Include Useful Quotes
What is so that it is easy for reporters to pull your quote and have an increased chance of getting your story covered.
Press release as a cost-effective way to market your organization.
What is a well-written press release can help garner public attention due to news coverage.
Boiler Plate
What is the organizations about information
Eliminate fluff
What is short and to the point.