Structure of a Press Release
The last paragraph of an organization's press release
What is the boilerplate?
A brief written statement alerting local media about news or activities
What is a press release?
A list of all media reporters in the area
What is a mailing list?
Press contact
What is the contact information for media?
Who, what, where, why, when, and how
What are the basic elements of a news article/press release?
Sharing stories written based off of your press release
What is second wave distribution?
Body copy
What is the order of importance in a press release?
What will make your readers interested
What is a an angle?
Publishing a press release at exactly 5 PM
What is publishing on the hour?
Headline
What is an attention-grabber in a press release?
What will keep your readers interested in the press release
What is a hook?
Sending press release through the mail
What is going offline?
AP style
What is the correct written format for press releases?
To announce, report, or remind
What is the importance of a press release?
Complete listings of upcoming events
What is the Daybook?