User Experience
The Funnel
Strategy
Grammar & Style
Team Process
100
This will always take a site visitor back to the homepage
What is the logo
100
serving ads to people who have already visited the site
What is Retargeting
100
A client is experiencing a high cart abandonment rate. What tactic would we initially suggest to capture some of these cart abandons?
What is a cart abandon email
100
All Headlines should be written in this case
What is Title Case
100
This step comes after Development in the website build process
What is QC
200
A site is considered this if it automatically adjusts for desktop, tablet, and mobile
What is responsive
200
When someone leaves products in an eCommerce shopping cart they should receive this
What is an abandon cart email
200
A client wants to drive more traffic to their website, but wants to make sure that traffic is their target demographic. What tactic might we suggest?
What are paid Facebook Ads
200
Bullet points should never end in these
What is a period
200
Every person involved in a project should use this tool to get a summary of the project and guide their work
What is the project brief
300
Use these to break up long form copy on webpages
What are subheads and bullets
300
The first Step/Stage of the sales funnel
What is Awareness
300
A client has a tight budget and wants to use it to promote their vendor booth at an upcoming event. How can we best optimize their budget?
GeoTarget our ads
300
Brands use these to indicate how to use their logo, colors, photography, and design elements
What is a brand guidelines
300
When Creating a Facebook or Instagram post, this is the first step
What is Post Strategy & Content
400
these should open in a new tab when clicked
What are external site links
400
This percentage indicates how many buyers have returned more than once to buy products from the site
What is repeat customer rate
400
We are getting great clicks and engagement on Facebook ads for a client, but traffic is bouncing immediately off of the homepage once they land on the website. What could the issue be?
The ads are not targeted to the right audience OR the ads are misleading for what the site is offering
400
Correct this sentence: "Subscribe to get special offers, free giveaways, and a once-in-a-lifetime deals."
Remove 'a'
400
This is technically the last step in the process, but it just informs the first step all over again
What is reporting
500
You should have only one of these, max, for each site section
What is a Call to Action
500
Segmenting by demographic in Facebook is reserved for this type of campaign
What is Top Funnel (awareness)
500
We notice that a client's website gets significantly fewer sales on the weekends, so we run a 25% off promo for those days each week. 6 months later we notice that sales during the weekend have not increased, despite the discount. What might we conclude from this test?
Customers may not purchase this type of product on the weekends, so we should focus marketing efforts during the week when they are most likely to buy (potentially with scarcity offers on Fridays)
500
Correct This sentence: "Sketchbox was the perfect monthly subscription for my girlfriend and I."
"Sketchbox was the perfect monthly subscription for my girlfriend and me."
500
Quick term for the photoshop art files that a designer will hand off to the developer for building a website
What are flats
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