Pricing Objectives
Tactics
Tactics II
Legal Considerations
Name that company
100

Used to gain maximum market share , usually when a product is new to gain fast market share.


What is Penetration Pricing ?


100
This is when a company has several products at different price points.
What is Product Line Pricing?
100
This gives buyers a point of reference to compare prices. For example, Wegmans soup is next to Campbells soup.
What is reference pricing?
100

the method by which retailers use deceptive means to trick the customers into thinking that they are paying a lower price for the product, than what they are actually supposed to. 

What is deceptive pricing?
100
This company fought and won a price fixing case where they were accused of price fixing their eBooks.
What is Apple?
200
Initial high price indicates a strong price-quality relationship.

Used effectively in niche markets with few competitors.

eg. Electronics and pharmaceuticals

What is price skimming?
200
This hotel company uses product line pricing. Give an example of 2 of their products and explain who they are targeted to.
What is Marriott?

Fairfield value

Ritz Carlton luxury


200
This pricing is for high quality, and high price luxury goods.
What is premium pricing?
200

the act of setting prices low in an attempt to eliminate the competition. It is illegal under anti-trust laws, as it makes markets more vulnerable to a monopoly. 

What is Predatory Pricing?
200
This company is known for their EDLP Pricing Strategy
What is Walmart?
300
Pricing your product close to the price of your competition
What is competitor based pricing?
300
Give an example of Captive Pricing
What are razors and blades?

What are cartridges and printers?


300
E Bay or Stub Hub would be an example of this.
What is Auction Pricing?
300

an agreement (written, verbal, or inferred from conduct) among competitors that raises, lowers, or stabilizes prices or competitive terms. Generally, the antitrust laws require that each company establish prices and other terms on its own, without agreeing with a competitor. 

What is price fixing?
300
Name a company that uses Premium pricing?
What is Mercedes, Coach........
400
Explain Price Elasticity of Demand
What is " IF price goes up, the quantity demanded will go down or vice versa"
400
Time Warner (Now Spectrum) uses this pricing tactic.
What is Bundling?
400
With Auction Pricing, When Demand goes up, what happens to the price?
What is "Goes up?"
400
This Government Agency oversees companies pricing practices.
What is the FTC?
400
Your teacher used this company to purchase Sabre tickets at a lower price than the face value. This was an example of Auction Pricing?
What is Stubhub?
500
When price is low and the quality is also on the lower end
What is Value pricing?
500
Wegmans just updated its list of low prices for items we use everyday. They promise that the prices won't change for the next few months.
What is EDLP?
500
There is a pyschological component when the price is $9.99 versus $10.
What is odd-even pricing?
500
Name 2 department stores that were sued for deceptive pricing?
What is JCP, Kohl's, Sears, Macy's?
500
Mr. Girard sold a product that used "Captive Pricing". What was the product.....What part was free to the patient, and what did the patient need to purchase every month.
What is a glucose meter and test strips?
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