Fun Facts
Main Takeaways
Key Terms
100

Why do companies end prices at .99 cents

Feels cheaper

100

What is a key driver of business success

Pricing

100

When theres a reduction in price 

Discount pricing

200

Why would $150 sell more than $150.00

Simpler prices sell more

200

Outlines how a business sets its prices including factors like production cost, value propositions and supply and demand for products.

Pricing policy

300

90% of retail prices end in which 2 numbers?

9 or 5

300

Marketing tactic designed to generate an emotional response

Psychological pricing

400

What does Amazon do to sell more

Change prices up to dozens of times a day

500

Why do Apple and Rolex charge more for products

Makes the product feel exclusive and high quality

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