Sense of stability physically and visually
Balance
Adds interest to an arrangement through difference or opposition
Contrast
Is one of the most important elements of design
Color
Element that is repeated to form decorative design
Relative sizes and elements within a design and to be the design as a whole
Proportion
Sense of movement created visually by the placement of floral materials
Rhythm
The shape of the overall arrangement
Form
Size
Size relationship from where the arrangement will be used
Scale
Celebration of differences, using unique materials, colors, or shapes
Harmony
Specific Aromas emitted by flowers can be pleasant or unpleasent
Fragrance
Height, width, and depth of designs based on where the arrangement will be placed
Space
Emphasis on one or more elements that provides a focus, theme, or overall "feeling" of a design
Dominance
Celebration of similarities
Unity
Visual path that creates the foundation for an arrangement's style and form
Line
Both visual and tactile surface quality of a material
Texture