Principles of business and finance test review By:Chris and Jayden

Marketing function

100

A) Distribution

DMS has opened many warehouses throughout the city. this has especially increased convenience for its business customers. This is an example of which marketing function? A).Distribution B).Financing C).Promotion D).Selling

200

C).Product Management

Carnival Cruise Lines now offers 20 ounce bottles of water instead of the 12 ounce bottles it previously sold.This is an example of which marketing function? A).Distribution B).Financing C).Product Management D).Selling

300

C).Marketing-Informatin Management

New York Fashions Clothing Company surveys customers to find out which zip codes most of their customers reside. The results will help with the company's relocation plans. This is an example of which marketing function? A).Distribution B).Financing C).Marketing-Information Management D).Selling

400

B).Financing

Lowes Home Improvement provides credit lines to other businesses in order to meet its organizational goals.This is an example of which marketing function? A).Distribution B).Financing C).Pricing D).Selling

Marketing function

100

A).Distribution

Many small business that sell unique products realized it is easier to make a profit by having businesses online as opposed to a physical location.This is an example of which marketing function? A).Distribution B).Pricing C).Promotion D).Selling

200

C).Marketing-Information Management

Dunkin' Donuts offers a free donut to customers that complete an on-line survey.The feedback will help with the future product options.This is an example of which marketing function? A).Distribution B).Financing C).Marketing-Information Management D).Selling

300

C).Promotion

Tammy designs sales brochures that include the value, features, and benefits of hand-crafted furniture.This is an example of which marketing function? A).Distribution B).Financing C).Promotion D).Selling

400

C).Promotion

Pop-up advertisements for video games appear whenever Amy visits a website of a sports store.This is an example of which marketing function? A).Distribution B).Financing C).Promotion D).Selling

Examples

100

C).Jade met with a couple to discuss the benefits of detoxing.

Which is an example of personalized promotion? A).Jade posted flyers for guests to be informed about her detox program B).Jade's company sponsored a health fair C).Jade met with couple to discuss the benefits of detoxing D).Jade presented a seminar to 3000 people to promote a detox program

200

D).Mary takes care of all the marketing function for her cupcake company.

Which is an example of direct channel of distribution? A).Mary hired her mother to assist with her cupcake business B).Mary pays an advertising agency to promote her cupcake company. C).Mary pays Tim to deliver cupcakes to customers D).Mary takes care of all the marketing functions for her cup cake company

300

D).$578.55

A travel agency usually offers vacation packages starting at $399. The manager has determined that its operating expenses have increased; therefore,it will increase its markup by 45%.What will the new starting price for a vacation packages? A). $45.00 B). $179.55 C). $378.55 D). $578.55