Accounting
The _________ (financial statement) shows the assets, liabilities, and owners' equity of a firm, at a specific point in time.
What is the Balance Sheet?
The ___________ budget shows a firm's spending plans on fixed assets such as large equipment.
What is the Capital budget?
The process of dividing a larger market into smaller groups based on meaningfully shared characteristics is referred to as this.
What is market segmentation?
This product mix pricing strategy involves setting prices across an entire product range based on cost differences between the products, customer evaluations of different features, and competitors' prices.
What is product line pricing?
An organization's obligation to maximize its positive impact and minimize its negative impact on society is referred to as __________.
What is corporate social responsibility?
The ________________ (financial statement) reports the company's revenues and selling costs over a period of time.
What is the income statement?
Earnings per share, return on sales, and return on equity are examples of __________ratios
What are Profitability ratios?
This stage in the product life cycle is characterized by rapid market acceptance and increasing profits.
What is growth?
The first step in creating effective advertising messages is ________.
What is planning the message strategy?
A concise affirmation of a firm's long-term purpose is known as this.
What is a mission statement?
Company resources that are purchased with the intention that they will convert to cash within one (1) year are ____________.
What are Current Assets?
A ________ certificate provides evidence of ownership in a specific corporation.
What is a Stock certificate?
"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________ segmentation.
What is geographic segmentation?
The New Age Gallery has three admission prices for students, adults, and seniors, even though all three groups are entitled to the same services. This form of pricing is called ________ pricing.
What is segmented? (also will accept differentiated)
Selling new shares of stock represents ___________ financing.
What is equity?
Earnings per share, return on sales, and return on equity are examples of:
What are profitability ratios?
Acquiring funds through borrowing represents _________ financing.
What is Debt financing?
Marketers who use ________ often segment their markets by consumer lifestyles and base their marketing strategies on lifestyle appeals.
What is psychographic segmentation?
A specific communication task to be accomplished with a specific target audience during a specific period of time is called an _________________.
What is an advertising objective?
Creating a portfolio by buying several different types of investments to spread the risk of investing is called _______________.
What is diversification?
A _________ (financial statement) predicts the revenues, costs, and expenses a firm will incur next fiscal year.
What is a Budget?
The corporate certificate issued to an investor that has loaned money to the corporation or government is called a __________.
What is a Bond?
_____________________is used when the producer wants to stock its products with only one or a few dealers in an area.
What is exclusive distribution?
This occurs when new products take sales away from the firm's existing products rather than generating additional revenues.
What is cannibalization?
This color is often associated with creativity, mystery, and royalty.
What is purple?