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Focuses on promoting the company rather than its products
What is Institutional promotion?
Making decisions based on reason
What is Rationalization?
What is Promotional campaign?
Applying communication skills that promote goodwill between a business and the public.
What is Public relations?
Consists of the words designed to grab attention so viewers will read the rest of the ad.
What is a Headline?
Print that appears in everyday life
What is Environmental print?
Way in which a business provides services before, during, and after a purchase.
What is Customer service?
Process of making contact with people who are not expecting a sales contact.
What is a Cold call?
An office that is set up for the purpose of receiving and making customer calls for an organization.
What is a Call center?
Employees who assist customers, take orders, and answer questions that come into the company via phone or website
What is Customer support team?
Personal selling done over the telephone.
What is Telemarketing?
Sales technique of showing products that are different from the originally requested product.
What is Substitute selling?
Exchange of payment and product.
What is a Transaction?
Anything of value that is accepted in return for good or services.
What is Money?
Type of financial investment issued by a corporation, government, or other organization.
What is Security?
Money is a common measure of what something is worth or what something costs.
What is Unit of value?
Money that maintains its value over time.
What is Stable?
Process of transferring money from one individual or organization to another.
What is Financial exchange?
System of recording business transactions and analyzing, verifying, and reporting the results
What is Accounting?
Review of the financial statements of a business and the accounting practices that were used to produce them.
What is an Audit?
Individual record that summarizes information for a single category, such as cash or sales
What is an Account?
Financial plan that reflects anticipated revenue and shows how it will be allocated in the operation of the business
What is a Budget?
Used to estimate the amount of money coming into and going out of the business.
What is a Cash budget?
- Reports the revenue and expenses of a business for a specific time period and shows a net income or net loss.
What is an Income statement?
Difference between current assets and current liabilities of a business
What is Working capital?