Marketing Basics
The process businesses use to understand customers and influence buying decisions.
What is marketing?
The element of marketing that focuses on the good or service being sold.
What is Product?
Communication between employees within the same organization.
What is internal communication?
A strategy where all marketing messages and channels work together consistently.
What is Integrated Marketing Communication?
Daily Double: Products that do not carry a brand name and usually cost less.
What are generic products?
Products required for survival or basic functioning.
What are needs?
The element that determines how much customers pay.
What is Price?
Communication between a business and customers, clients, or the public.
What is external communication?
The consistent tone and personality used in marketing messages.
What is brand voice?
Products identified by a company name, logo, or trademark.
What are brand-name products?
Daily Double: Products that improve comfort, enjoyment, or status but are not required.
What are wants?
The element that focuses on where and how a product is sold or distributed.
What is Place?
Body language, facial expressions, and posture are examples of this type of communication.
What is nonverbal communication?
Keeping marketing messages consistent across advertising, social media, and promotions is called this.
What is message consistency?
Consumers often associate brand products with higher this.
What is perceived quality?
The space between needs and wants where modern convenience makes something feel necessary.
What is the gray area?
Advertising, sales promotions, and social media marketing fall under this “P.”
What is Promotion?
Listening carefully to understand and respond appropriately is called this.
What is active listening?
Television, social media, websites, and print ads are examples of this.
What are marketing channels?
A store brand product sold at a lower price is often an example of this.
What is a generic or private label product?
Marketing decisions are often based on studying this group of people most likely to buy the product.
What is the target market?
When a company adjusts all four elements of the marketing mix to influence buyers, they are using this strategy.
What is the marketing mix?
A poorly written email or message can damage this important business asset.
What is reputation or credibility?
When every advertisement communicates the same theme or slogan, the company is strengthening this.
What is brand identity?
Companies build this through marketing so customers recognize and trust their products.
What is brand recognition or brand loyalty?