The type of classification that deals with industrial good.
What are business products?
100
A long-term plan for the development of a successful brand in order to achieve specific goals.
What is Branding?
100
These 4 things make up a Marketing Mix
What is Promotion, Price, Product, and Place?
100
This is what consumer sales promotional methods are.
What is a marketing technique that is used entice customers to purchase product.
100
Generic, Expected, Value-Added, and Potential
What are the elements of the total product offer?
200
These products include everyday items like Milk, Eggs, and Bread.
What are Convenience Products?
200
This type of branding includes products like Kool-Aid and Tang.
What is Individual Branding?
200
The product must do this in the marketing mix.
What is delivering a minimum level of performance to keep the item selling?
200
This sales promotion technique reduces prices drastically for a short duration in order to increase demand for the product.
What is Promotional Pricing?
200
This dimension answers the question "What is it?".
What is the Generic Dimension?
300
Items that are not purchased frequently and are more expensive than other products.
What are Shopping Products?
300
This branding chooses to represent a larger feeling that is not necessarily connected with the purchase of the product.
What is Iconic Branding?
300
The value that is put for a product
What is price?
300
The most common type of promotion.
What are coupons?
300
This is what the Value-Added Dimension adds to the product.
What are the features and benefits your product provides that go above minimum expectations?
400
Products that purchases are planned and take a lot of time to obtain.
What are Specialty Products?
400
This type of branding is used when suppliers launch new brands in apparent competition with their own existing strong brands.
What is a Multi-Brands strategy?
400
The point of sale. This is important in catching the eye of a customer and making it easy for them to buy it.
What is place?
400
These promotions include toys and collectibles that are linked to a product and often require boxtops or proofs of purchase to acquire.
What are premiums?
400
This dimension includes planning for future features and benefits to incorporate into the product offering.
What is Potential?
500
Customers have no knowledge of these products.
What are Unsought Products?
500
Tapa Amarilla, a Venezuelan company, popularized this type of branding in the 1980s.
What is "No-Brand" Branding?
500
This is how price is determined.
What depends on costs of production, ability of the market to pay, and supply and demand?
500
The 11 consumer sales promotional methods.
What is Sampling, Coupons, Rebates, Promotional Pricing, Trade-In, Loyalty Programs, Premiums, Free Products, Contests & Sweepstakes, Demonstrations, and Personal Appearances?
500
The person who was responsible for the introduction of the total product offer.