Types of Marketing
Select among the following the type of Marketing:
a. Price
b. Tangible
c. Place
d. Brand Marketing
D. Brand Marketing
According to _____, he stated that the marketing concept is a business philosophy, which holds that the key to achieving organizational goals consists of determining the needs and wants of target markets and delivering the satisfaction more effectively and efficiently than competitors do.
a. Dr. P. Kotler b. Ansoff Matrix c. AMA d. Garovillas (2004)
D. Garovillas 2004
Based on a 2017 report by Kleiner Perkins Caulfield and Byers, an internet trend investment firm, how many people use internet for this Era?
a. 3.4 B c. 34 B
b. 4.3 B d. 43 B
a. 3.4 Billion
_______refers to the process of selling products and/or services based on their environmental benefits.
a. Company/Firm
b. Businessmen/Entrepreneur
c. Green Marketing
d. Telemarking
Green Marketing
Enumerate the 4 P's in Marketing.
4P's:
Place
Product
Price
Promotion
What is B2B Marketing stand for?
a. Business to Customer
b. Business to Business
c. Before to Business
d. None of the above
B. Business to Business
Several Distinct Traditional approaches except One?
a. Production Concept
b. Sales Concept
c. Customer concept
d. Marketing concept
C. customer concept
How many ways to research using internet based on a 2017 report by Kleiner Perkins Caulfield and Byers?
a. 4
b.5
c. 6
d. 7
D. 7
For green marketing to be effective, there are three things that needs to be done, EXCEPT ______.
a. Being genuine
b. Educating customer
c. Giving customers an opportunity
d. Customer is always right
D. Customer is always rigth.
7 P's in Marketing Mix, aside from 4 P's what are the remaining P's?
1. People
2. Process
3. Physical evidence/positioning
Give 1 example of cloud marketing?
Example: social media, email, websites
What traditional concept refers to the idea that people will buy more goods and services through personal selling and advertising done aggressively to push them in the market.
a. Relationship concept b. sales concept
c. Marketing concept d. societal concept
B. sales Concept
What type of marketing based on the distribution of messages through emails?
a. Telemarketing
b. Email Marketing
c. Referral Marketing
d. Pay per click advertising
b. Email marketing
It refers to marketing strategies that are consumer focused.
Contemporary Marketing
What do you mean by the word " Target Market"
Specific or defined group of consumers that company aims its products.
What is the meaning of Brand Marketing?
The strategic process of promoting a company's entire brand, not just individual products, to build recognition, emotional connections, and customer loyalty.
What traditional approaches which states that organization must try hard to find out and satisfy the needs and wants of consumers while at the same time accomplishing the organizational goals.
Marketing concept
What type of marketing where an individual or customerpleased with the results gotten from a product refers the product to another person?
Referral marketing
Contemporary marketing aims for customers satisfaction in order to build a relationship with them.
Explain.
Therefore, the types of marketing strategies under contemporarymarketing are concerned with the needs of customers.
Give the meaning of Marketing.
Marketing is the creation and communication of value to customers. It involves the customer’s maintenance of relationships that should last for lifetime.
Enumerate the Types of Marketing:
Here are some of types of marketing:
1.Business to Business - B2B Marketing
2.Business to Consumer - B2C Marketing
3.Brand Marketing
4.Cloud Marketing
5.Telemarketing
6.Guerrilla Marketing
7.Push Marketing
8.Influencer Marketing
Relationship concept/marketing an approach that centers on maintaining and improving value-added long-term relationships.
From whom is to maintain and develop long term relationship? Why?
Answer: long-term relationships with current customers,distributors, dealers and suppliers.
Explain Pay per Click advertising.
Advertiser is only charged based on the number of times someone clicks on the ads to go to the advertiser's targeted website.
Give the meaning of Traditional concept marketing.
Traditional concept marketing is a marketing strategy a company uses to determine if it can produce a viable product consumer want or need.
Is there a relationship between the Firm/ company and the Customers? Why?
The company produce a products that satisfy the need and wants of a customer, while the customers value the products of a company.