Cool Acronyms
Commonly known as the four Ps.
What are Product, Price, Place and Promotion?
Also known as a potential customer.
What is a Lead?
An advertising medium that is good at influencing in-store purchase power, often used by retailers during the holidays.
What is Radio advertising?
Paying to have a MOSO CAPS logoed mug in the taping of a television series or movie is an example of this.
What is Product Placement?
Americans use cellular devices to organize information, accomplish tasks and socialize, but nearly half of their time is spent on this primary motivator.
What is "me time"?
When completing a SWOT analysis you are looking at these four things.
What is Strengths, Weaknesses, Opportunities and Threats?
The percentage of visitors or potential customers clicking, buying or donating based on a company's marketing efforts.
What is a Conversion Rate?
The goal of __________ is to inform, persuade or remind consumers about a product or service, often leading to long-term results.
HINT: some mistakenly think it is the same as marketing.
What is Advertising?
Used typically to generate short-term results. Free samples are an example of this.
What is a Sales Promotion?
The goal of this dialogue is to drive an action or behavior by a consumer.
What is Marketing Communication?
____________ relates to the fourth P (promotion) and encompasses a variety of marketing communication tools or disciplines.
What is Integrated Marketing Communications, or IMC?
_______ are the frontline of a company and in the best position to build relationships, giving them an advantage over other types of marketing communications.
What are Salespeople?
This marketing medium is an often pricey mix of visual and audio stimuli.
What is Television marketing?
A form of integrated marketing communications (IMC) that strives to generate free attention from the media.
What is Public Relations?
This type of advertising message tries to forge a bond between the consumer and the product by focusing on how a consumer feels.
What is an Emotional Appeal advertising message?
The 7Cs of online marketing include: Customer, _____, Context, _____, Convenience, ____ , and Conversion.
What are Customer, Content, Context, Community, Convenience, Cohesion and Conversion?
A commission.
What is the percentage of a sale devoted to compensating the sales representative and/or team?
Marketing content that adapts to the current location, channel, and needs of the audience. For example, using specific colors and images associated with a product when creating an online advertisement.
What are Contextual Elements?
Opposite of niche media, this marketing channel is ideal for reaching large numbers of audience members.
What is Mass Media?
The type of consumer behavior that focuses on personal preference and brand recall. For example you are asked what you want to drink and your response is Pepsi Max.
What is Top-Of-Mind Awareness?
The steps of the AIDA model.
What are Awareness, Interest, Desire and Action?
Examples of corporate social responsibility stakeholders.
What are employees, customers, society and the marketplace?
This step of the AIDA model will lead to customer interest.
What is Awareness?
This technique allows marketers to monitor and analyze the content found on social media sites like Facebook, Twitter and online blogs. It helps marketers examine the way people interact with their brand online.
What is Sentiment Analysis?
The five segmentation methods of marketing.
What are demographic, geographic, psychographic, occasion and loyalty?
Behavioral is occasion and loyalty combined