Promo Mixer
This promotion mix includes advertising, sales promotion, public relations, personal selling, and this increasingly important online component.
What is digital / direct marketing?
The person-to-person interaction with buyers to make sales and build relationships is called this.
What is personal selling?
A brand’s official account on platforms like Instagram, TikTok, or X (Twitter) is an example of this type of media.
What is owned media?
Data that already exists because someone else collected them for another purpose are called this.
What is secondary data?
Ads that exaggerate benefits so much that they mislead customers can be criticized for lacking this.
What is honesty / truthfulness?
“Buy one, get one free this weekend only” is an example of this element of the promotion mix.
What is sales promotion?
A salesperson who focuses on understanding customer needs and solving problems rather than just closing the sale is practicing this type of selling.
What is relationship selling?
When customers voluntarily share, like, or comment on a brand’s content, that is often called this type of media.
What is earned media?
Conducting focus groups and in-depth interviews to explore how customers feel about a new product is an example of this type of research.
What is exploratory (qualitative) research?
Using customer data in ways they did not agree to, such as selling personal information without consent, raises major concerns about this ethical issue.
What is privacy?
Coordinating all communications to deliver a clear, consistent, and compelling message about the organization and its brands is known as this.
What is integrated marketing communications (IMC)?
These are the stages in a typical personal selling process that include prospecting, pre-approach, approach, presentation, handling objections, closing, and this final stage.
What is follow-up?
Running targeted ads that only appear to users who match certain demographics or interests is a strength of this type of digital platform.
What is social media advertising (or targeted online advertising)?
Surveys that measure “how many,” “how often,” and “how satisfied” are typically part of this research type.
What is descriptive research?
Marketing practices that unfairly target vulnerable groups like children or the elderly are often criticized for lacking this.
What is fairness or social responsibility?
A company writes a news release about its new sustainability initiative and hopes local media will cover the story. This is an example of using this part of the promotion mix.
What is public relations (PR)?
Paying salespeople a fixed salary plus a percentage of sales is called this type of compensation plan.
What is a combination (salary plus commission) plan?
Tracking metrics such as click‑through rate, conversion rate, and cost per click is part of this broader practice in digital marketing.
What is marketing analytics or performance measurement?
In sampling, a simple random sample and a stratified random sample are both examples of this general sample type.
What is a probability sample?
When a company talks loudly about being “green” or “sustainable” but its actions don’t match its claims, this specific ethical issue is often raised.
What is green washing?
Measuring the impact of an ad campaign by tracking changes in awareness, preference, and sales is part of managing this aspect of promotion.
What is evaluating advertising effectiveness?
A company that sets detailed yearly objectives, territory designs, and performance standards for its salespeople is engaging in this broader activity.
What is sales force (or sales) management?
When a company uses data from website visits, purchase history, and email responses to send more relevant messages to each customer, it is practicing this.
What is personalization / data-driven or database marketing?
Collecting detailed information about how customers move through a website, where they click, how long they stay, and where they drop off, is an example of this type of data collection.
What is online behavioral?
In global marketing, paying bribes to win contracts may be common in some countries but is illegal under U.S. law, which includes this act that regulates such behavior.
What is the Foreign Corrupt Practices Act (FCPA)?