MARKETING ENVIRONMENTS
The internal structure of the firm, the firm's customers, and its corporate partners all constitute this environment.
What is the immediate environment.
When conducting "global market research" firms must ensure these what two key tasks:
What is a) analyzing the global market and b) acquiring specific information about the competition.
What is qualitative research.
What is demographics.
These firms compete with products designed around the same or similar characteristics.
Who are direct competitors.
How the value of one country's currency changes in relation to the value of other currencies is known as this?
What is currency fluctuation.
The act of collecting, interpreting, and reporting information concerning a clearly defined marketing problem is known as this?
What is market research.
What is global marketing.
The combination of social and cultural factors that affect individual development.
What are sociocultural factors.
The legal process in which one firm pays to use or distribute the resources—including products, trademarks, patents, intellectual property, or other proprietary knowledge—of another firm
What is licensing.
When a firm is entering into a new market, this type of market research is most effective.
What is exploratory research.
This is the LEAST risky of all the global market entry strategies.
What is exporting.
Demographics, economics, sociocultural, political, legal, competitive, and technological all make up this environment for marketers.
What is the external environment.
The belief by residents of one country that it is "inappropriate" or "immoral" to purchase foreign made goods and services.
What is consumer ethnocentrism.
Data that has been collected for purposes other than answering the firm’s particular research question is known as this type of data?
What is secondary data.
Taxes on imports and exports between countries are known as this?
What are tariffs.
What does the acronym PETEL stand for?
What is political, economic, social, technology, environment, and legal
When the government of a country artificially controls the value of its currency relative to the currencies of other countries this is known as what?
What is currency manipulation.
Mathematical modeling is an example of this type of research.
What is quantitative research.
When a company sells its exports to another country at a lower price than it sells the same product in its domestic market this is known as what?
What is product dumping.