Principles of Marketing Mid Term Board Two

MARKETING ENVIRONMENTS

100

The internal structure of the firm, the firm's customers, and its corporate partners all constitute this environment.

What is the immediate environment.

200

These firms compete with products designed around the same or similar characteristics.

Who are direct competitors.

300

The combination of social and cultural factors that affect individual development.

What are sociocultural factors.

400

Demographics, economics, sociocultural, political, legal, competitive, and technological all make up this environment for marketers.

What is the external environment.

500

What does the acronym PETEL stand for?

What is political, economic, social, technology, environment, and legal

GLOBAL MARKETING

100

When conducting "global market research" firms must ensure these what two key tasks:

What is a) analyzing the global market and b) acquiring specific information about the competition.

200

How the value of one country's currency changes in relation to the value of other currencies is known as this?  

What is currency fluctuation.

400

The belief by residents of one country that it is "inappropriate" or "immoral" to purchase foreign made goods and services.

What is consumer ethnocentrism.

MARKETING GRAB BAG

100

Characteristics of human populations that can be used to identify consumer markets are known as this?

What is demographics.

200

Marketing strategy that consciously addresses customers, markets, and competition throughout the world in an effort to sell more products in more markets is known as this.

What is global marketing.