MARKETING OVERVIEW
What is marketing environment.
Ethical standards are widely accepted to be these two things.
What are universal and culturally based.
What is indirect competition.
The process of thoughtfully defining a firm’s objectives and developing an approach for achieving those objectives is known as this.
What is strategic planning.
These are the FOUR marketing forces.
What are political, global, social, and economic forces.
A state of felt deprivation is known as what to a marketer?
What is a need.
The lowest determinant of ethical behavior is this standard.
What is legality or "is it legal?"
What are the 3 characteristics of good marketing strategies?
What is they must be specific, measurable, realistic.
What are the 4 P's of marketing?
What are product, price, place, and promotion.
Demographics are an example of this marketing force.
What is social forces.
The four elements of PROMOTION are what?
What is advertising, sales promotion, personal selling, and public relations.
An organization's obligation to maximize its positive impact and minimize its negative impact on society is known as this.
What is Corporate Social Responsibility?
The marketing strategy of focusing on operational principles, systems, and tools on improving customer satisfaction with the firm's products and services is known as what?
What is operational excellence.
This person is responsible for the short term and long term marketing operations and strategy.
Who is the Marketing Manager.
This is the movement of the world economy toward becoming a more interdependent system.
What is globalization.
This is typically the easiest and most common marketing mix element to change.
The highest rung on Carroll's Corporate Social Responsibility Pyramid is this level.
What is Philanthropic Responsibility.
The growth strategy that focuses on the sale of existing goods and services to existing customers is known as this.
What is market penetration.
A type of for profit organization that has been certified by the non-profit organization B-Lab as meeting rigorous standards of social and environmental performance is known as this.
What is a B-Corp.
SWOT is an acronym for what?
This is the primary means of "capturing value" for firms from customers.
What is price.
What is profit, people and the planet.
This growth strategy seeks to attract new customers by offering new products that are unrelated to the existing products produced by the organization.
What is diversification.
Relatively permanent and deeply held underlying beliefs and attitudes are known as a person's this.
What are core values.