MARKETING OVERVIEW
Name 3 of the forces that impact modern marketing efforts?
What are political, economic, global, technological, and legal/regulatory forces.
What customers receive from a product/service less what they give up in order to receive it is known as this.
What is customer value.
What are values.
Firms that compete with products that have different characteristics but serve a similar function in the market are known as this.
What are INDIRECT COMPETITORS.
SWOT Analysis stands for this.
List the FOUR promotional elements of marketing.
What are advertising, sales promotion, personal selling, and public relations.
An organization's obligation to maximize its positive impact and minimize its negative impact on society is known as this.
What is Corporate Social Responsibility or CSR.
The Four P's of Marketing consists of these.
What are Product, Place, Promotion, and Price.
Something you would like to "have" is defined as this in marketing.
What is a "want."
This ethical model suggests an organization's obligations in the global economy are comprised of economic, legal, ethical and philanthropic responsibilities in a firm's host country.
What is Carroll's Global Corporate Responsibility Pyramid.
The superior position a product or service enjoys over competing products (if customer's believe it has more value) is known as this.
The process of thoughtfully defining a firm's objectives and developing a method of achieving them is known as this.
What is Strategic Planning.
This is the means by which marketers CAPTURE the value they create for their customers.
What is price.
These THREE areas comprise equal focus for a firm under the Triple Bottom Line Framework ethical model.
What are people, profit, and the planet.
The strategy designed to "put the customer at the center of all marketing activities" is known as this.
What is the customer excellence strategy.
The feeling of a "state of deprivation" is defined in marketing as this.
What is a need.
The difference between REAL value and this type are paramount to effective marketing.
What is perceived value.
The systematic assessment of a company's performance in implementing socially responsible programs, often based on predefined goals is known as this.
What is a Social Audit.
This growth strategy emphasizes "increased sales of existing goods and services to existing customers."
What is Market Penetration.