What is Marketing
What are the 4 P's?
Product, Price, Place & Promotion
What is branding?
What is digital marketing?
A way for businesses to use the internet to connect with customers through digital channels.
Name two traditional forms of advertising.
What is business ethics?
The standards for morally right and wrong conduct in business.
To get people interested in the products or services of a company
Why is branding essential for businesses?
It gives your business identity and sets you apart from competitors.
Name two types of digital marketing strategies.
SEO, Social Media, Content Marketing, Email, Pay-Per-Click, etc.
What is digital advertising?
Marketing through online channels, such as websites, streaming content, and more.
Why is ethics important in marketing?
It keeps businesses accountable and honest.
How does consumer behavior influence marketing strategies?
Businesses are able to tailor their marketing strategies to effectively target and engage their audience
How does brand color influence consumer perception?
Colors are often associated with specific emotions.
Explain the importance of social media in digital marketing.
It provides businesses with a direct line of communication with their customers.
Describe the difference between direct and indirect advertising.
Direct marketing is when you are asking potential customers directly to buy from you or to use your services. While indirect marketing revolves more around building awareness around your brand that will lead to more business over time.
Describe one example of unethical marketing practices.
False Information, Hidden Fees, False Advertising, Privacy Invasion, Bait & Switch, Etc.
Explain the concept of the marketing mix.
Companies use the 4 P's to differentiate themselves from competitors.
What is a brand logo?
What is the purpose of setting campaign objectives?
It allows you to measure the success of your campaign and determine whether or not it is achieving its goals. Second, it helps you to focus your ad spend on the activities that are most likely to lead to your desired outcome.
Explain how influencer marketing works.
It helps brands with precise audience targeting by connecting brands to influencers whose followers align with the brand's target demographic.
How can ethical marketing benefit a brand?
Builds Trust, Increases Customer Loyalty, Attracts New Customers, Mitigating Risks
Discuss the role of market research in marketing.
How can branding influence consumer loyalty?
Brands that successfully differentiate themselves from competitors are more likely to retain loyal customers.
How does SEO influence online marketing?
Increased traffic, higher engagement rates, and better conversion metrics.
Discuss the advantages of using native advertising.
Native ads are subtle and use content that better engages users. (Native ads are a lot more subtle compared to a pop up ad)
Discuss the potential consequences of unethical behavior in marketing.
Damage Reputation, Legal Repercussions, Decreased Customer Satisfaction