History of PR
This movie was named after PT Barnun
What is the Greatest Showman?
The study of right and wrong
What is Ethics?
Corporate concern for the
environment
What is environmental relations?
The key element in nonprofit PR
What is fundraising?
Public relations is a strategic communications process that can be summarized with the acronym RACE. In that acronym, the R stand for
What is research?
P. T. Barnum is best known for pioneering the use of this public relations concept
What is publicity stunts?
This amendment of the U.S. Constitution guarantees free speech
What is the First Amendment?
Major function of corporate PR
What is media relations?
voluntary action implemented by organizations that often both improves an organization’s reputation with customers and ultimately its profitability.
What is corporate social responsibility?
What is the most important skill needed to be an effective PR professional?
What is writing clearly and persuasively?
Who founded the first black-owned PR firm in the United States?
Who is Joseph V. Baker?
Under the Freedom of Information Act, citizens have the right to access:
What is government records?
Requires knowledge of finance and
government regulations
What is investor relations?
World’s largest organization of PR professionals
What is PRSA?
When comparing the different definitions of public relations presented in the text, which word appears in all of them
What is relationship?
The first U.S. president to hire a White House Press Secretary (whose name was Amos Kendall)?
Who is Herbert Hoover?
Openness and transparency in state governments
What are Sunshine Laws?
What is legal, HR, and marketing?
PR function in federal, state or local government agencies
What is public affairs?
Which term refers to the PR function in federal, state or local government agencies
What is public affairs?
He pioneered the use of behavioral psychology in PR campaigns intended to shape public opinion
Who is Edward L. Bernays?
False statements with the intention of harming another person’s reputation
What is defamation?
Management has no obligation to
request or act on recommendations.
What is advisory?
The attributes of a company that come to mind when you hear the name.
What is corporate brand?
What organization defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
What is Public Relations Society of America?