This early PR pioneer issued a “Declaration of Principles” which signaled the end of the “public-be damned” attitude of business and the beginning of the “public-be-informed” era.
Who is Ivy Lee?
100
This uses the economic metaphor of costs and benefits to predict behavior.
What is the social exchange theory?
100
Public figures, not private citizens, must prove that this happened in order to win a defamation case.
What is actual malice.
100
This is the most widely used technique for preliminary research in public relations.
What is the focus group?
100
Ben & Jerry's came under a PR controversy when it developed these two ice cream labels.
What is Hubby Hubby and Schweddy Balls?
200
This person is known as the father of modern public relations. He and his wife, Doris Fleishman, helped define PR's counseling role as advisors.
Who is Edward Bernays?
200
This states that people adopt an idea after going through five key steps--awareness, interest, evaluation, trial and adoption.
What is the diffusion theory?
200
The primary legal defense against libel is this.
What is truth?
200
This is a research method that allows the researcher to systematically code and thereby quantify the verbal content of written or transcribed messages.
What is content analysis?
200
Coca Cola created this when they were looking for an organic reaction from their target audience.
What is the Happiness Machine?
300
This era began recognizing the concept of PR as a management function.
What is the 1980s?
300
This theory asserts that people are active users of media and select how they will use it.
What is the uses and gratifications theory?
300
Indecency could be protected by the First Amendment in a very limited way but this is never protected.
What is obscenity?
300
Most organizational goals and objectives dealing with public relations depend to some extent on the concept of this.
What is public opinion?
300
The CEO of this company admitted he "messed up" when he communicated future changes.
What is Netflix?
400
This U.S. President proved a master in generating publicity. He was the first president to make extensive use of news conferences and interviewing in drumming up support for his projects. And he knew the value of the presidential tour for publicity purposes
Who is Theodore Roosevelt?
400
This role focuses on activities that help identify and solve public relations problems.
What is the manager role?
400
Public relations specialists can use or copy a creative work if this is established.
What is Fair Use?
400
According to James Grunig, the three different categories for the identification of publics are active, latent and this.
What is aware?
400
ESPN pulled this entertainer's music after his disastrous interview.
Who is Hank Williams, Jr.?
500
In 1878, French sociologist Paul Brousse labeled this as referring to a provocative act committed to draw attention toward an idea or grievance in order to get publicity. It refers to the downside of press agentry.
What is "propaganda of the deed."
500
There are nine types of these strategies that identify and link motives of organizations and publics.
What is conflict resolution?
500
Organizations want exclusive rights to their brand, service names, logos and symbols. This is covered under this.
What is trademark law?
500
This is the monitoring, evaluating and disseminating of information to key decision makers within an organization. It is also the fastest growing category of public relations research.