R.A.C.E to Respond
Strengths, weaknesses, opportunities, and threats.
What is a SWOT analysis?
According to Pew Research, over half of young adults get their news at least sometimes from this type of media.
What is social media?
The “dancing baby.”
What is one of the first viral videos?
Social media influencers giving a product a great review even if they think it is terrible, so long as they are being paid.
What is being unethical?
The second step in RACE.
What is Action?
This allows you to schedule and plan social media content.
What is a content calendar?
1 in 5 Americans under 30 regularly get their news from these people on social media.
Who are influencers?
According to Sprout Social, this is “a style of promotion that relies on an audience to generate the message of a product or service.”
What is viral marketing?
This theory explains how we make decisions to reveal or conceal private information.
What is Communication Privacy Management Theory?
This person takes care of a brand's presence on social media.
Who is a social media manager?
Measurable.
What is the M in SMART? (Objectives)
A “creator who consistently shares breaking insights on current events and civic issues across social media platforms."
What is a News Influencer?
This is the number of shares you need for something to go viral.
What is going viral isn’t based on a set number of shares?
Your personal information or others’ personal information, according to CPMT.
What is private information?
This outlines goals, metrics, tactics, and more.
What is a social media strategy/plan?
The “3 months” in this objective: To increase engagement by 10% within three months.
What is time-bound?
These accounts mock politicians.
What are parody accounts?
A viral meme that depicts a current event in a funny manner centers around this characteristic of viral content.
What is timely?
This government agency provides guidelines for social media disclosures and promoted posts.
What is the FTC?
“Daypacker Tom” and “Cityhopper Sue.”
What are audience personas?
“Meme Monday” is an example of this.
What is a tactic?
Posting daily, fact checking, using live video, and using “younger” platforms.
What are best practices for using social media for politics?
The Ice Bucket Challenge asked participants to nominate others within 24 hours. Adding a time limit to this challenge explains this part of viral campaigns.
What is immediacy?
A friend violates the privacy rules and showed your Instagram post to someone else. This likely occurs next.
What is turbulence?
A simple software which autonomously processes repetitive tasks.
What is a bot?