This attracts the reader, arouses interest, and gets them to look at the copy.
What is the headline?
100
Research shows that headline that use these words attract the most attention.
What are you, your, how, and new?
100
A sketch that shows general arragement and appearance of a finished ad.
What is ad layout?
100
This shows exactly how an ad will appear in print.
What is an advertising proof?
200
This contains the theme and is based on the product's features, benefits, and uses.
What is the message?
200
This part of the print ad represents the selling message in the ad.
What is the copy?
200
This should always provide a personal call to action now in in the near future.
What is advertising copy?
200
Ads taht use this percentage of large visuals are best attention getters.
What is 60-70 percent?
200
The advertising proof is sent here for approval.
What is to the advertiser?
300
This is a group of advertisments, commercials, and related promotional materials and activities that are designed to meet the same goals.
What is advertising campaign?
300
This part of the print ad can help to expand on the copy by showing how the product works or how it is used.
What is the illustration?
300
This takes the form of images, stock drawings, and photographs.
What is clip art?
300
The best ads contain a focal point and lines of force that guide the reader to the copy through photographs and illustartions. One technique is called.
What is the Z layout.
300
When proofing an ad, this should be apparent and distinctive.
What is the signature?
400
This type of agency allows one individual to coordinate the work of a network of experienced freelancers.
What is a virtual agency?
400
This is a catch phrase or small group of words that are combined in a special way to identify a product or company.
What is a slogan?
400
This part of the ad usually contains the company's name, address, telephone number, and hours of operation.
What is the signature?
400
Typeface should be distinctive and appropriate for the _____ audiance.
What is the target audiance?
400
Large bold type is typically used in this.
What is the headline?
500
This type of business specialize in developing ad campaigns and crafting hte ads for clients.
What is an advertising agency?
500
This is a logo or a symbol that identifies the business.
What is a signature?
500
Name a technique used when developing a slogan.
What is alliteration, paradox, rhyme, pun, or play on words.
500
This typeface has short crosslines at the upper and lower ends of the letters. Examples include: Times Roman and Palatino.
What is a serif typeface?
500
It is important to make sure the ____ and _____ are correct.