They Really Mean Business
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Our Brands
Guidelines and Requirements
When the Retail Math Maths
100

No longer waiting out in the cold, this collective set has made its way back into the POG at Food Lion. The summer heat doesn't stand a chance with 150K cases coming back in stock by mid-may.

FL Ice Cream

100

Driving alignment and efficiencies, this agreement was formalized in February of 2023.

Consortium

100

Inspired by the Swiss Alps, these items underwent a packaging redesign last year heavily focused on illustration.

TOI Chocolate Bars

100

Providing consumers instructions for recyclability on our packaging is a commitment made by ADUSA and is reported to this 3-letter internal organization.

GSO

100

This refers to a set of formulas used in day-to-day operations, to calculate certain retail KPIs and metrics that measure the performance of the business.

Retail Math

200

A stabilization priority in 2023 saw all that hard work come to fruition in Q1. Sales were up 27% and unit penetration was up 32% in this segment. While no udder surprise, it's definitely something to brag about.

Creams and Creamers

200

Coming in with $12.2M in savings for Q1 and exceeding the already hefty target of $9M, this is the total Save4Customer target for 2024.

$35M

200

The story may change, but the promise remains the same. With the new refresh, this brand statement stands out on the package.

"That's our promise to you"

200

No identity crisis here, one of the many responsibilities the Regulatory team has is to ensure this critical element on package is generally 1/3 the height of the largest printed text on the label.

Statement of identity

200

To capture this, you'll take our competitor's price divided by our equivalent price and multiply by 100.

Price Index

300

This category is wiping the floor and cleaning house in service level performance. Q1 performance averaged 94.9% between its 2 largest sub-categories combined.

Homecare or Household


300

Safe to say the Sourcing team has mastered the execution of  23 schedules, 16 amendments, 11 of these in Q1. All totaling to the cool tune of $258.5M in annual cost of goods.

PLMSA

300

WOW! is such an understatement. As of Q1 2024, Food Lion has had this many consecutive quarters of same-store sales growth.

46

300

Cocoa sustainability ensures ethical sourcing measures such as farming, labor practices, and environmental protections. When a Private Brands product has this % or more of cocoa, suppliers are required to provide sustainability certifications.

5%

300

Be careful, this one has some heat to it. This one week Hannaford promotion has a rule of thumb to knock down ~5 cents for items up to $2 and ~10 cents for items over $2.

Hot Feature

400

Some might choose to sizzle or some might go for straight out of the can. And while some may have their doubts, an estimated 1.9M annual units for this new Private Brands product launching in Q4 clearly has some customers saying "mmhm".

Luncheon meat or canned meat

400

In 2023, this commodity item's cost savings was the largest, coming in at $9M and helped push the Sourcing team over their save for customer goal.

Oils

400

During The Great Depression, economic growth came to a screeching halt. That didn't stop this brand from reaching over 400 stores by that time.

S&S

400

The Product Excellence Team is tasked with reporting on 8 KPIs related to suppliers, facilities, and products. These 4 KPIs must remain at 100% compliance.

Coffee, Tea, Seafood, Wood Fiber

400

In order to find this, you'll use this equation:
((Retail-Cost)/Retail) x 100

Gross Margin

500

You can still hear the cha-ching from the registers... In 2023, this snacking item made waves as the top selling item in the category for Food Lion with $2.3M in sales and 1.1M units sold.

Cha-ching Wavy Potato Chips

500

"Quality, supply, and cost" are the grounding principles under the PB Consortium model. When considering moving the business away from an incumbent, we generally look for this % savings threshold to justify the cost to transition.

8-10%

500

It took a lot more than fresh cherries and apples to grow their business back in 1883. Name the other 3 items in the Hannaford logo.

Baguette, green pepper, and grapes

500

Launched in 2021, the Trace One product and packaging specification system was a revolutionary investment, and paved the way for Private Brands product reporting. As of Q1, this percent of product specifications have been approved, surpassing the 25% goal.  

29%

500

This cost is needed to maintain a retail of $15.99 with a 33.92% margin.

$10.56

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