Channel Expansion
What paid channel do you think we should test in FY22 and why?
No right answer.. but must provide a thoughtful why :)
What channel contributed the most revenue in 2021?
UAC
Name an automated bidding option available on Google
tROAS or tCPA (will also accept enhanced CPC but it's kind of a cheat)
How many days post ad-click do we have for PRM rev attribution?
14 days
Who leads CC Marketing?
Emily Childers
Can you name three channels we ran so far in 2021?
UAC, Jampp, Remerge, Facebook, Podcasts/Radio/Streaming, Google Search, Bing, Google Display, will accept Gmail or Discover
What is the highest PRM revenue month historically?
Jan 2020
What is the revenue lift we've seen from the predicted revenue model on PL?
26%
Please name the two emoji's dedicated to Gannesh
cardsrevenueishigh cardsrevenueislow
Who leads Personal Loans vertical?
Anand Devendran
Name one new channel we are planning to test in FY22 Q2?
Tiktok, Hulu, Snapchat
What is the difference between Margin, ROAS, and ROI?
- Margin: profit/rev
- ROI: profit/spend
- ROAS: rev/spend
What was our first Growth Technology enabled platform? What does it do?
Tealium: Tag management solution
Please name 5 pets or children of the Karma Scale team.
Dusty, Blue, Loki, Eliza, Ernie, Theo, Ilse, Fraiser, Juliet, Yuki, Evie, Oliver, Monkey, Murray and I'm sorry for all other children or pets I did not list.
Who was the first Scale marketer based in Charlotte?
Laine Russell
Name our first channel relaunched in 2020 for PRM and the vertical.
Paid Search, Personal Loans
What is our PRM Revenue through September? (Vertical attributed/core metrics, finance date)
$33.5M
What is the technology that connects our internal audiences through BQ and allows us to target on paid channels?
LiveRamp
What two fields/params are required for marketing attribution?
S-code, campaignname
Who is the longest tenured Scale Karmanaut?
Adam Faughnan
Other than UAC, name two app network channels?
Jampp, Remerge, Moloco, Liftoff
What channel contributed the most revenue in 2019/2020 for CC-PL?
Paid Search
What has been the estimated revenue impact of ios14.5 on Facebook CC program?
$554K (Will accept anywhere between $400-700K)
0.45432
Who is the newest member of the Scale Marketing team?
Destiny Clark