Sales Cycle
5 times then hail mary email
Where do you need to go to see the list of offerings?
go/gcs-offerings
What's Search Terms report?
The report that shows the list of terms the users use to find your ads
Who says something about credit card when Cindy asked about visa?
Jims
Ottawa
What's the framework when you do pitching? explain!
Why, What, Impact
List down 5 types of offerings
Launch, Expand, Set up, Optiscore, AAR
What's the cause of lost impression share?
Lost due to Ad rank and lost due to budget?
Wee yang
Who's the singer of the song titled "We Belong Together"?
Mariah Carey
List down at least 5 things that need to be included in the Outreach
How the point calculation works for Expand offerings?
(Spending / Market Spend Band) x base points
What is auction insight?
The report that shows competitiveness of your account/campaigns compared to competitor in the same auction
How many people taking leave on 9th Feb?
4 people
List down 10 countries in ASEAN
Bruney, Cambodia, Indonesia, Malaysia, Thailand, Singapore, Myanmar, Vietnam, Philipines, Laos
List down 4 common marketing objectives and business objectives as well as the macro conversion that advertiser need to track for the 4 business objective
MO: Online and Offline sales, Leads, Awareness
BO: Profit, Revenue, Market Share, Impression Share
Conv: Online sales: purchase, Offline sales: Store visit, Leads: Submit lead form, call click, chat click
List down 3 winning criteria to pitch Maximize Conversion offerings.
Need to have primary conversion tracking
Not using any of the smart bidding in the past 28 days
Target CPA in max conv is not set
Explain 5 reports that you can find in the Auction Insights
Impression Share, Overlap Rate, Position Above Rate, Top of the Page Rate, Abs Top of the Page Rate, Outranking rate
What was our training topic on Wednesday, 7 Feb at 11AM?
Recap on conversion tracking
What's the latin name of Tiger?
Panthera Tigris