Types of
Consumer Products
Consumer Products
Everything, both favorable and unfavorable, that a person received in an exchange
Product
name, term, symbol, design or combination that identifies a seller's products and differentiates them from competitor's products
Brand
Specific version of a product that can be designated as a distinct offering among an organization's products
Product item
Differentiates a product from competing products and may associate a new product with a family of other products from the same manufacturer
Packaging
the exclusive right to use a brand or part of a brand
Trademark
A group of closely related product items
Product Line
Consistent preference for one brand over all the others
the number of product items in a product line
Product Line Depth
Designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase
Informational Labeling
identifies a product by class or type and cannot be trademarked
Generic Product Name
relatively inexpensive item that merits little shopping effort
Convenience Product
the value of a company or brand name
Brand Equity
number of product lines an organization offers
Product Width
Focuses on a promotional theme or logo, and consumer information is secondary
Persuasive Labeling
trademark for a service
Service Mark
product unknown to the potential buyer or a known product that the buyer does not actively seek
Unsought Product
two or more brand names on a product or its package
Co-branding
adding additional products to an existing product line in order to compete more broadly in the industry
Product Line Extension
Series of thick and thin vertical lines (bar codes) readable by computerized optical scanners that represent numbers used to track products
Universal Product Codes (UPC)
confirmation of the quality or performance of a good or service
Warranty
product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores
Shopping product
Brand manufactured by a third party for an exclusive retailer without evidence of that retailer's affiliation
Captive Brand
practice of modifying products so that those that have already been sold become obsolete before they actually need replacement
Planned Obsolescence
When a product or company attempts to give the impression of environmental friendliness whether or not it is environmentally friendly
Greenwashing
An unwritten guarantee that the good or service is fit for the purpose for which it was sold
Implied Warranty