Idea Generation
Feasibility Study
Prototyping
Apple
Technology
100
This group gives a company product ideas when they tell what they don't like about the existing products
What are customers?
100
This study assesses whether there is enough demand for the proposed product to justify the company's efforts
What is a market analysis?
100
This type of design refers to the physical appearance of a product
What is form design?
100
Apple executives enjoy these regular meeting with design staff so they can get thier "pie in the sky" ideas in the design mix
What are Pony Meetings?
100
This technology assistes in the creation, modification, and analysis of a design
What is Computer Aided Design CAD?
200
This group gets product ideas from testing the market and analyzing market problems, needs, and solution
What is marketing
200
This analysis happens during the feasibility study, when a company estimates development costs and compares them to potential sales volumes and revenues.
What is an economic analysis?
200
This is what a company does with its completed prototype
What is test it?
200
What Apple Design Chief Jonathan Ives preferes to invest his dollars in rather than large numbers of people.
What is state of the art prototyping equipment?
200
This is a software system that tests and analyzes designs on the computer screen.
What is Computer Aided Engineering CAE?
300
These people can bring ideas to a company because they speak with customers daily and understand what specific customers need and want for a new product
What are sales people?
300
During the feasibility study, when a company asks questions like "Do we have the labor skills?" and "Do we need to upgrade systems?" what type of analysis is taking place?
What is a technical analysis?
300
This is a design approach that involves the simultaneous design of products and processes by design teams
What is concurrent design?
300
This is the name for Apples process of having two separate design meetings - one for brainstorming ideas, and one that concentrates on production of the ideas
What are Paired Design Meetings?
300
This is the ultimate technology in design-to-manufacture connection
What is Computer Aided Design/Computer Aided Manufacturing CAD/CAM?
400
This process compares product ideas against best-in-class products already on the market
What is benchmarking?
400
During the feasibility study, when a company asks questions like "Does it fit our culture?" and "Does it draw on our core competency?" what type of analysis is taking place?
What is a strategic analysis?
400
This is done with a prototype to examine what improvements if any could be made to a product's design
What is test the prototype?
400
The name of the number of product mock-ups made at Apple and the process for getting to the final design
What is 10 to 3 to 1
400
This name identifies a process of managing the entire lifecycle of a product
What is Product Lifecycle Management PLM
500
This is a visual method of comparing how customers regard different products and finding a market gap in these perceptions
What is a perceptual map?
500
This is written for the product conepts that pass the feasibilty study and are approved to move to the prototype stage
What is the performance specification?
500
This is the design of how the product will perform.
What is functional design?
500
The name for Apple's detailed mock-ups that take a long time to construct but prevent musunderstandings and mistakes later on in the process
What are Pixel Perfect Mock-ups
500
This is a software system for collaborative design and development among trading partners
What is Collaborative Product Design CPD?
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