Stages
Types of Products
identification of today's types of Products
Identification of today's stages of product?
Random/ Review
100
What is the stage where there are special promotions, where the item is higher priced and less profitable?
The Introduction Stage
100
What is the product that is purchased by a business for further processing or use for condition?
Business Product
100
What type of product would Doritos be in?
a convince product
100
What stage would a slinky be at?
Decline Stage
100
Summarize the introduction stage
the full scale launch of a new product into the market place
200
What is the stage where sales fall, profits fall, where product is at discounted prices, might be beginning to modernize or getting it licensed sold.
the Decline Stage
200
What is the product that customers frequently or immediately buy, low in price and available in many locations?
Convince Product
200
What type of product is an IPhone 5C?
A Specialty Product
200
What stage would an Alex and Ani bracelet be at?
Growth Stage
200
Review: what are the four P's of marketing?
Product, price, promotion and place
300
What is the stage where the product enjoys success, targets market that know about product, where competitors come in to picture and where the company may introduce more models or modify exesisting product
the Growth Stage
300
What is the product that customers less frequently purchase, one that customers tend to compare in quality and,or price, and has lots of sales support?
Shopping Product
300
What would a salon chair be identified as?
A Business Product
300
What stage would an IPhone 5C be at?
Introduction Stage
300
What do products include?
Goods and services
400
What is the stage where sales level off or slow down, the company will target market own product and company will spend marketing dollars fighting off competitor?
The Maturity Stage
400
What is the product that is unique in characteristics, has a brand identification, where a customer is willing to make an effort to purchase and to travel distances, customer aren't as common to compare price and quality, and is high in price?
Specialty Product
400
What would jeans be identified as?
A Shopping Product
400
What stage would a Uggs be at?
Maturing Stage
400
What are some benefits of marketing?
Raises the standard of living Makes buying convenient Maintains reasonable prices Improves quality of life Provides a variety of goods and services Creates demand=creates jobs=creates competitive economic environment
500
What are these stages called?
Product Life Style
500
Why do we separate these types of products?
so we know how to advertise them
500
What would a washer-machine be identified as?
A shopping product
500
What stage are Beats be in?
The Maturity Stage
500
Why is the product the heart of marketing?
Because the product is the starting point
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