Brady Label Basics
I am what attaches the label to a surface
What am I?
Adhesive
I have the most disadvantages, but it can be used in any general-purpose application
Paper
What is one of the first questions you should ask when discussing labeling needs?
What is the label being applied to?
I am the part of the label that gets thrown away
What am I?
Liner
I have extreme durability, can be applied to difficult surfaces, and even curved surfaces
Polypro/Polycarb/Polyolefin
You are at a PCB manufacturer and they are looking for a label to place on their circuit boards
What are some uncovering questions to ask to recommend the right material?
What process will the label go through?
Do you need the label to last? How long?
I am the main support of the label
What am I?
Facesheet or Film
I am the best option for SMT lines
Polyimides
How can you find out your customer longevity needs?
Do you need the label to last? How long?
Name all four parts of a label
Top Coat
Facesheet or Film
Adhesive
Liner
I come in a metallized and white option and have very good heat/chemical/UV resisitance
Polyester
Your customer mentioned they need a highly specialized label
What are some questions you can ask to uncover what will work best?
Do you have specific specifications, standards, or compliance needs?